# FirstMotion --- ## Pages - [Cookie Policy](https://firstmotion.com/cookie-policy/): (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id... - [Terms & Conditions](https://firstmotion.com/terms-conditions/): (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id... - [Contact](https://firstmotion.com/contact/): Get in touch If you’re interested in exploring working together, we’d love to hear from you. Get in touch using... - [Privacy Policy](https://firstmotion.com/privacy-policy/): (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id... - [Home](https://firstmotion.com/): Leading B2B software companies into the future of AI buyer journeys with AI search optimisation. GEO/AEO strategy for B2B software marketers. --- ## Posts - [Why a16z is betting on GEO, and what it means for B2B marketers](https://firstmotion.com/generative-engine-optimisation/why-a16z-is-betting-on-geo-and-what-it-means-for-b2b-marketers/): When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the... - [Reddit: a critical part of an AI search visibility strategy?](https://firstmotion.com/generative-engine-optimisation/reddit-a-critical-part-of-an-ai-search-visibility-strategy/): How can B2B software brands drive generative engine optimisation and AI search visibility results thanks to Reddit? - [G2.ai: the future of G2 in AI search & B2B buyer journeys](https://firstmotion.com/generative-engine-optimisation/g2-ai-the-future-of-g2-in-ai-search-b2b-buyer-journeys/): What do B2B marketers need to know about G2. ai, and the role marketplaces like G2 play in the future... - [Is product documentation a gold mine for AI search optimisation & AI native B2B buyer journeys?](https://firstmotion.com/generative-engine-optimisation/is-product-documentation-a-gold-mine-for-ai-search-optimisation-ai-native-b2b-buyer-journeys/): Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies? - [Guide: Generative Engine Optimisation for B2B software marketers](https://firstmotion.com/generative-engine-optimisation/what-is-generative-engine-optimisation-and-why-should-b2b-marketers-care/): What is Generative Engine Optimisation (or AIO, LLMO, AEO), is SEO dead, and what's the impact for B2B marketers? - [What types of AI prompts should B2B software companies optimise for?](https://firstmotion.com/generative-engine-optimisation/what-types-of-ai-prompts-should-b2b-software-companies-be-aiming-to-appear-in/): How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility? --- # # Detailed Content ## Pages - Published: 2024-10-30 - Modified: 2024-10-30 - URL: https://firstmotion.com/cookie-policy/ (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id = id; js. src = "https://app. termly. io/embed-policy. min. js"; tjs. parentNode. insertBefore(js, tjs); }(document, 'script', 'termly-jssdk')); --- - Published: 2024-10-30 - Modified: 2024-10-30 - URL: https://firstmotion.com/terms-conditions/ (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id = id; js. src = "https://app. termly. io/embed-policy. min. js"; tjs. parentNode. insertBefore(js, tjs); }(document, 'script', 'termly-jssdk')); --- - Published: 2024-10-29 - Modified: 2024-10-29 - URL: https://firstmotion.com/contact/ Get in touch If you're interested in exploring working together, we'd love to hear from you. Get in touch using the form below, and we'll get back to you within 24 hours, usually much faster. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Message * Send Message --- - Published: 2024-10-25 - Modified: 2024-10-30 - URL: https://firstmotion.com/privacy-policy/ (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id = id; js. src = "https://app. termly. io/embed-policy. min. js"; tjs. parentNode. insertBefore(js, tjs); }(document, 'script', 'termly-jssdk')); --- > Leading B2B software companies into the future of AI buyer journeys with AI search optimisation. GEO/AEO strategy for B2B software marketers. - Published: 2023-06-14 - Modified: 2025-06-27 - URL: https://firstmotion.com/ Leading B2B software companies into the new era of AI-first buyer journeys. AI search optimisation consulting for B2B software brands. Unlock visibility and demand inside AI platforms like ChatGPT, Perplexity, Claude & Microsoft Copilot - where modern B2B buyer journeys begin. Get in touch Trusted by B2B buyer journeys have changed. Forever. Modern B2B buyers are no longer starting their journey on Google's traditional search results page. They’re searching in ChatGPT, exploring in Claude, and evaluating in Perplexity. AI search tools are now part of the B2B decision making unit, acting as buyer enablement co-pilots across the full length of the buyer journey. We help enterprise B2B software marketing leaders future proof their go to market by understanding, influencing, and converting across the length of AI native B2B buyer journeys. Get in touch Navigate the shift with confidence Search has changed - but so have have full B2B buyer journeys. We help CMOs in B2B software brands navigate a complex period of change with the research, data & strategy needed to make decisions with clarity and confidence. Turn AI search into a growth lever Optimising for AI native buyer journeys isn't just about the initial search. Our focus is on unlocking commercial outcomes and converting AI visibility into pipeline for B2B brands embracing a new era of GTM. Our Platform: ContextualJourney™ We're a consultancy, but we're powered by ContextualJourney™, our technology platform built to deliver audience intelligence, buyer journey mapping and prompt/content mapping, powered by best in class data enrichment... --- --- ## Posts - Published: 2025-06-27 - Modified: 2025-06-26 - URL: https://firstmotion.com/generative-engine-optimisation/why-a16z-is-betting-on-geo-and-what-it-means-for-b2b-marketers/ - Categories: Generative Engine Optimisation When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO. When the most powerful VC firm in tech says Generative Engine Optimisation (GEO) is overtaking SEO, marketers should pay attention. A16Z’s recent piece titled 'How Generative Engine Optimization (GEO) Rewrites the Rules of Search' confirms many of own thoughts: AI search is not just a trend, it’s a fundamental shift in how discovery works. a16z Doesn’t Bet on Fads Andreessen Horowitz doesn’t waste time writing trend pieces. When they publish a 2,000 word piece exploring GEO eclipsing SEO, it signals a seismic shift. These are the same people who spotted the mobile wave, backed Facebook before it had a revenue model, and invested early in Coinbase while regulators were still catching up. Now they’re betting on Generative Engine Optimisation. Not as a side channel or speculative bet but as the next foundational layer of digital discovery. GEO: What It Means and Why It’s Bigger Than You Think GEO isn’t a buzzword. It’s about becoming discoverable, influential and quotable inside large language model (LLM) environments like ChatGPT, Claude, Perplexity, and Google AI Overviews. After all, that's where many B2B buyer journeys are now beginning. Unlike SEO, which optimises for rank, GEO optimises for answers. It’s conversational, context rich, and increasingly personalised. Models don’t care about who paid for the keyword, they care about giving their users the most specific, structured, trustworthy information. GEO Is Driving Conversions Is ChatGPT already an attributable chaannel responsible for driving pipeline? It appears so. Buried in the A16Z post is a stat that should make every... --- > How can B2B software brands drive generative engine optimisation and AI search visibility results thanks to Reddit? - Published: 2025-06-26 - Modified: 2025-06-26 - URL: https://firstmotion.com/generative-engine-optimisation/reddit-a-critical-part-of-an-ai-search-visibility-strategy/ - Categories: Generative Engine Optimisation A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit. Reddit isn't just for memes. Did you know there is a subreddit on Reddit called LegalTech? It has ~10,000 members, and describes itself as being for 'those in the legal field interested in improving the legal profession through the use of technology'. Recently at FirstMotion, we were doing some AI search optimisation strategy work for a B2B software brand in the 'contract lifecycle management' software category. Basically software that helps you manage contracts - either as an in house legal team, or in a law firm. After lots of audience intelligence work, we developed our prompt map. One of those prompts that we established could be used towards the middle or end of a B2B buyer journey was a comparative analysis of two products in the space:I'm comparing Ironclad and LinkSquares for legal contract automation – which is better? Who else should I consider? For this prompt, ChatGPT used Reddit as the most frequently used source - being cited in 57% of chats relating to this prompt. Thanks to our analytics tools, we can see the various Reddit discussions being cited by tools like ChatGPT and Perplexity when they are responding to users prompts: Source: Reddit So if you thought Reddit was just for investing in meme coins - think again. There are very serious professional B2B buyers, like Jennifer, the General Counsel above, using Reddit in very niche communities which are extremely highly regarded by AI search tools. Of course Reddit wasn't the only source - here are some... --- - Published: 2025-06-25 - Modified: 2025-06-25 - URL: https://firstmotion.com/generative-engine-optimisation/g2-ai-the-future-of-g2-in-ai-search-b2b-buyer-journeys/ - Categories: Generative Engine Optimisation What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys. G2 has recently launched G2. ai, an "AI driven discovery" bolt on that sits awkwardly on top of its once dominant software marketplace. It promises faster conclusions, smarter suggestions and personalised shortlists. That all sounds lovely, until you remember one awkward fact: we can already get that - and more - from the AI assistants living in the tabs we keep open all day. G2 is trying to claim a piece of an AI search future that has already rushed past it. The numbers do not lie: G2’s traffic is in retreat Public traffic estimates from tools like Similarweb show G2’s monthly visits sliding. While the exact figures vary depending on the data source, the direction of travel is brutally clear: fewer people are actually using legacy reviews/comparison marketplaces to compare software. Meanwhile Google - the gateway G2 still relies on for visibility and referral traffic - has started injecting AI Overviews directly into results. Ask a buying question like “best CRM for SMB” and you will increasingly see a generated answer that summaries multiple sources, pushes the organic listings halfway down the page and removes the need to click through. Every time that happens, G2 bleeds a little more search driven oxygen. AI search tools have already eaten G2’s lunch (and data) G2. ai frames itself as a revolutionary layer, but in reality it is feeding on the same corpus the wider AI world hoovered up months ago. Crawl restrictions were too little, too late. Every major model in... --- - Published: 2025-06-25 - Modified: 2025-06-25 - URL: https://firstmotion.com/generative-engine-optimisation/is-product-documentation-a-gold-mine-for-ai-search-optimisation-ai-native-b2b-buyer-journeys/ - Categories: Generative Engine Optimisation Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies? AI assistants are part of the B2B decision making unit. They are buyer enablement co-pilots, supporting buyers from discovery through to contract negotiation. When ChatGPT, Perplexity or Google AI Overviews answer technical purchase questions they reach past glossy top of funnel pages and often cite deep documentation and user generated content instead. Vendors with clean, structured, easily crawlable product docs could win a disproportionate share of these citations. Treating product/technical documentation as a marketing asset has sometimes been done by teams focusing on long tail SEO, and with great impact. But considering how it fits into large language model optimisation and a generative engine optimisation strategy could now be table stakes. The AI Search Shift Picture this: your CTO opens ChatGPT and types “Which Kubernetes platform offers native GitOps, SOC 2 compliance and a Terraform provider? ”. In a few seconds the AI tool replies with a ranked shortlist, citations and integration caveats, all without a single Google click. Look at the footnotes or citations and you will see GitHub issues, vendor documentation and Stack Overflow threads outnumbering slick hero pages and keyword stuffed blog posts. AI search tools are rewriting the visibility rulebook and an asset they prize that is particularly relevant to B2B software companies could well be deep, technically rich documentation that answers very contextual user queries. How AI Assistants Cite Product Documentation We know from our own client research at FirstMotion that often technical product documentation or marketplace integrations are picked up and used as a... --- - Published: 2025-06-12 - Modified: 2025-06-25 - URL: https://firstmotion.com/generative-engine-optimisation/what-is-generative-engine-optimisation-and-why-should-b2b-marketers-care/ - Categories: Generative Engine Optimisation What is Generative Engine Optimisation (or AIO, LLMO, AEO), is SEO dead, and what's the impact for B2B marketers? 1. Introduction: The New Search Landscape & Opportunity For years, many B2B buyer journeys have begun with a Google search. All the way back in 2015, what feels like a lifetime ago now, Google released research stating that 71% of B2B buyer journeys began with a Google search. They also shared that 89% of B2B researchers use the internet during the B2B research process. If you want an indication of just how much things have changed, Google has now deleted this research entirely and we had to use Wayback Machine to access it. Fast forward 10 years, and it’s fair to say that we’re going through an enormous shift in terms of how B2B buyers discover solutions thanks to AI. Gone are the days of optimising for keywords and chasing rankings, clicks, and traffic. AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews are in many respects the new web browser. They have become part of the B2B decision making unit. They sit alongside B2B buyers, acting as buyer enablement co-pilots across the entire length of the B2B buying journey - not just the initial discovery. And so B2B marketers need to shift their mindset - unlike Google, AI assistants aren't just an acquisition channel. They are now trusted partners to B2B buyers as they discover, research, compare, procure and negotiate. Across many clients and analytics sources, we’re seeing clicks and traffic from Google’s search results page falling, whilst referral traffic from AI tools begins to rise. In May... --- - Published: 2025-06-12 - Modified: 2025-06-25 - URL: https://firstmotion.com/generative-engine-optimisation/what-types-of-ai-prompts-should-b2b-software-companies-be-aiming-to-appear-in/ - Categories: Generative Engine Optimisation How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility? Generative AI tools like ChatGPT, Claude, and Perplexity are fundamentally reshaping how B2B buyers research and evaluate B2B software vendors. Traditional keyword based search is no longer the only gateway to discovery. Increasingly, buyers are turning to AI assistants for answers to their most pressing questions - not just for initial top of funnel research, but across the entire modern AI assisted buyer journey. So prompt visibility is becoming as important as search visibility has been for a long time. For B2B software companies, it’s not just about ranking on Google anymore. It’s about being the answer when a buyer types a high intent question into an LLM. But what kinds of prompts should you actually be aiming to appear in? How do you know which ones matter across the buyer journey? And what can you do to make sure your brand is part of those conversations? Why Prompt Visibility Matters for B2B Software Marketers Enterprise software buying journeys can be long, complex, and often involve multiple stakeholders across technical, commercial, and executive functions. These buyers aren’t typing “CRM software” into Google and clicking the first few links anymore. They’re asking AI tools nuanced questions like: “What’s the best CRM for a fast-growing B2B sales team? ” “How does HubSpot compare to Salesforce for integrations? ” “What are the hidden costs of switching marketing automation tools? ” They might also include details of their company size, team size and other company information - B2B buyers know that the more information... --- ---