# FirstMotion


> FirstMotion is a B2B SEO and AI Search consultancy (Generative Engine Optimisation agency) helping established B2B software and SaaS companies improve visibility across Google, ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms. Founded in 2025 and based in London, FirstMotion works exclusively with B2B software companies, primarily through VC investor partnerships. The consultancy is powered by ContextualJourney™, a proprietary technology platform for audience intelligence, prompt mining, and buyer journey mapping.


## Core services


- Generative Engine Optimisation (GEO) and AI Search strategy for B2B software companies
- SEO strategy and execution for B2B SaaS and enterprise software
- AI search visibility auditing and competitive analysis
- Prompt mapping and content strategy aligned to B2B buyer journeys
- Influence intelligence: identifying why competitors appear in AI answers and how to close the gap
- VC platform support: working with investors to deliver organic growth across software portfolios


## Proprietary technology and frameworks


- **ContextualJourney™**: FirstMotion's core technology platform. Delivers audience intelligence, ICP and persona mapping, prompt mining (using enrichment data, intent data, and AI), buyer journey mapping, and content strategy. Built exclusively around B2B software buying journeys.
- **PromptPath™**: FirstMotion's framework for defining an AI search optimisation strategy mapped to AI-native B2B buyer journeys. Aligns prompts to buyer journey stages across ICPs and personas.


## Key pages


- Homepage: https://firstmotion.com
- GEO and AI Search agency (for B2B marketers): https://firstmotion.com/generative-engine-optimisation-agency
- AI search consulting for investors: https://firstmotion.com/ai-search-consulting-for-investors
- About FirstMotion: https://firstmotion.com/about-us
- Insights (all articles): https://firstmotion.com/insights
- Contact / Book a call: https://firstmotion.com/contact


## Insights articles


All articles are published at https://firstmotion.com/insights/[slug]


### Generative Engine Optimisation — foundational guides


- What is Generative Engine Optimisation (GEO)? Guide for B2B software and SaaS marketers: https://firstmotion.com/insights/what-is-generative-engine-optimisation-and-why-should-b2b-marketers-care
- GEO vs SEO: what's the difference?: https://firstmotion.com/insights/geo-vs-seo-whats-the-difference
- Why GEO is about probabilities, not rankings: https://firstmotion.com/insights/why-generative-engine-optimisation-isnt-about-rankings-its-about-probabilities
- What really is a GEO / AI SEO agency?: https://firstmotion.com/insights/what-really-is-a-geo-ai-seo-agency
- Is it really possible to be a GEO / AI search expert?: https://firstmotion.com/insights/is-it-really-possible-to-be-a-geo-ai-search-expert
- The GEO Glossary: key terms B2B marketers should know: https://firstmotion.com/insights/the-geo-glossary-key-terms-b2b-marketers-should-know-about-ai-search-optimisation
- GEO / AI Search FAQs — your questions answered: https://firstmotion.com/insights/generative-engine-optimisation-ai-search-your-questions-answered
- Is SEO dead? A B2B marketer's guide for 2025: https://firstmotion.com/insights/is-seo-dead-a-b2b-marketers-guide-in-2025


### GEO strategy and implementation


- How to gain visibility in generative AI answers (GEO / AI SEO for Perplexity and ChatGPT): https://firstmotion.com/insights/how-to-gain-visibility-in-generative-ai-answers-geo-ai-seo-for-perplexity-and-chatgpt
- Enterprise B2B SaaS: how to map prompts for AI search / GEO: https://firstmotion.com/insights/enterprise-b2b-how-to-map-prompts-for-ai-search-generative-engine-optimisation
- What types of AI prompts should B2B software companies optimise for?: https://firstmotion.com/insights/what-types-of-ai-prompts-should-b2b-software-companies-be-aiming-to-appear-in
- How to build the marketing business case for investing in AI search / GEO: https://firstmotion.com/insights/how-to-build-the-marketing-business-case-for-investing-in-ai-search-generative-engine-optimisation
- How to choose a B2B SaaS GEO / AI SEO agency (with evaluation scorecard): https://firstmotion.com/insights/how-to-choose-a-b2b-saas-geo-ai-seo-agency-with-evaluation-scorecard-download
- Who are the leading GEO agencies for AI Search Optimisation and B2B?: https://firstmotion.com/insights/who-are-the-leading-agencies-for-ai-search-optimisation
- Best GEO agencies in London — 10 top partners for AI search in 2026: https://firstmotion.com/insights/best-geo-agencies-in-london-10-top-partners-for-ai-search-in-2026
- What results should B2B SaaS companies expect from investing in GEO / AI search?: https://firstmotion.com/insights/what-results-should-b2b-saas-companies-expect-to-see-from-investing-in-geo-ai-search
- Do backlinks still matter for AI search / GEO?: https://firstmotion.com/insights/do-backlinks-still-matter-for-ai-search-geo
- Account based marketing (ABM) in the age of AI search: https://firstmotion.com/insights/account-based-marketing-abm-in-the-age-of-ai-search
- What's the role of a B2B website in a zero-click world?: https://firstmotion.com/insights/whats-the-role-of-a-b2b-website-in-a-zero-click-world
- Is product documentation a gold mine for AI search optimisation?: https://firstmotion.com/insights/is-product-documentation-a-gold-mine-for-ai-search-optimisation-ai-native-b2b-buyer-journeys


### AI search channels and platforms


- Is Bing important for improving ChatGPT answer visibility?: https://firstmotion.com/insights/is-bing-important-when-it-comes-to-improving-chatgpt-answer-visibility
- What is Google AI Mode and what does it mean for B2B marketers?: https://firstmotion.com/insights/google-launches-ai-mode-in-the-uk
- Is Google AI Overviews behind your organic traffic drop? How to diagnose it: https://firstmotion.com/insights/is-google-ai-overviews-behind-your-organic-traffic-drop-heres-how-to-diagnose-it
- Google says AI in search is driving higher quality traffic: https://firstmotion.com/insights/google-says-ai-in-search-is-driving-higher-quality-traffic
- What GPT-5 means for SEO and AI search (GEO / AEO): https://firstmotion.com/insights/what-gpt-5-means-for-seo-ai-search-geo-aeo
- Reddit: a critical part of an AI search visibility strategy?: https://firstmotion.com/insights/reddit-a-critical-part-of-an-ai-search-visibility-strategy


### B2B buyer journey and AI search


- How are AI search tools like ChatGPT reshaping the B2B buyer journey?: https://firstmotion.com/insights/how-are-ai-search-tools-like-chatgpt-reshaping-the-b2b-buyer-journey
- How AI search is making the B2B dark funnel even darker: https://firstmotion.com/insights/how-ai-search-is-making-the-b2b-dark-funnel-even-darker
- From Keywords to Conversations: the AI search revolution in B2B SaaS: https://firstmotion.com/insights/from-keywords-to-conversations-the-ai-search-revolution-in-b2b-saas
- Why a16z is betting on GEO, and what it means for B2B marketers: https://firstmotion.com/insights/why-a16z-is-betting-on-geo-and-what-it-means-for-b2b-marketers
- G2.ai: the future of G2 in AI search and B2B buyer journeys: https://firstmotion.com/insights/g2-ai-the-future-of-g2-in-ai-search-b2b-buyer-journeys


### AI search data and research


- AI Search Statistics: the rise of AI search over Google (updated 2026): https://firstmotion.com/insights/6-statistics-showing-the-rise-of-ai-search-over-google
- Is AI traffic higher quality and more likely to convert?: https://firstmotion.com/insights/is-ai-traffic-higher-quality-more-likely-to-convert
- GEO / AEO / AI Search studies and research database (live and updated): https://firstmotion.com/insights/live-updated-geo-ai-search-research-reports-studies-database


## Company details


- Founded: 2025
- Location: London, United Kingdom
- Founders: Alex Price and Tom Batting
- Clients: B2B software and SaaS companies, primarily via VC investor partnerships
- Contact: https://firstmotion.com/contact