Expert thinking on GEO, AI search optimisation, and how B2B software companies can stay visible as buyers move to AI-powered research.https://firstmotion.comen-gbhttps://firstmotion.com/insights/building-a-context-first-ai-search-optimisation-strategyhttps://firstmotion.com/insights/building-a-context-first-ai-search-optimisation-strategyFewer than 10% of AI-cited sources rank in Google's top 10. Here's how to build a context-first GEO strategy that earns AI citations in 2026.Tue, 15 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-evaluate-a-geo-agency-for-b2b-saashttps://firstmotion.com/insights/how-to-evaluate-a-geo-agency-for-b2b-saasLearn the critical questions to ask when selecting a Generative Engine Optimisation agency to improve your B2B SaaS brand's visibility in AI search results.Mon, 14 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-implement-a-generative-engine-optimisation-strategy-for-b2b-saashttps://firstmotion.com/insights/how-to-implement-a-generative-engine-optimisation-strategy-for-b2b-saasLearn how to implement a GEO strategy to improve AI search visibility, build brand authority, and secure citations in LLM-generated responses.Mon, 14 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-select-a-specialized-geo-and-ai-search-agency-for-b2b-saashttps://firstmotion.com/insights/how-to-select-a-specialized-geo-and-ai-search-agency-for-b2b-saasLearn how to evaluate and select a B2B SaaS agency for Generative Engine Optimisation and AI search strategy to improve your visibility in LLMs.Mon, 14 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-select-and-budget-for-a-b2b-saas-geo-agencyhttps://firstmotion.com/insights/how-to-select-and-budget-for-a-b2b-saas-geo-agencyLearn how to define your AI search goals, set a realistic budget for GEO, and vet specialized agencies to improve your visibility in AI search results.Mon, 14 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/why-b2b-saas-companies-must-invest-in-generative-engine-optimisationhttps://firstmotion.com/insights/why-b2b-saas-companies-must-invest-in-generative-engine-optimisationLearn why B2B SaaS companies are shifting to Generative Engine Optimisation to maintain visibility as buyers move from traditional search to AI tools.Mon, 14 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/b2b-saas-content-strategy-for-ai-search-engineshttps://firstmotion.com/insights/b2b-saas-content-strategy-for-ai-search-engines87% of B2B software buyers say AI tools are changing how they research software. Here's the content strategy B2B SaaS brands need to earn AI citations in 2026.Wed, 09 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/how-earned-media-and-brand-mentions-drive-ai-citationshttps://firstmotion.com/insights/how-earned-media-and-brand-mentions-drive-ai-citationsMuck Rack's analysis of 25 million AI citations found earned media accounts for 84%. Here's how brand mentions build AI citation rates in 2026.Thu, 03 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/digital-pr-for-ai-search-the-complete-strategy-guidehttps://firstmotion.com/insights/digital-pr-for-ai-search-the-complete-strategy-guideMuck Rack found 94% of AI citations come from earned media, not brand-owned content. Here's the complete digital PR strategy for AI search visibility in 2026.Tue, 01 Sep 2026 00:00:00 GMThttps://firstmotion.com/insights/how-wikipedia-content-influences-ai-search-responseshttps://firstmotion.com/insights/how-wikipedia-content-influences-ai-search-responsesWikipedia ranks second in AI citation share, accounting for up to 48% of ChatGPT's top-10 citations. Here's what that means for B2B brand visibility.Thu, 27 Aug 2026 00:00:00 GMThttps://firstmotion.com/insights/the-future-of-topical-authority-teaching-llms-to-trust-youhttps://firstmotion.com/insights/the-future-of-topical-authority-teaching-llms-to-trust-youTopical authority now determines AI citation rates more than backlinks or domain authority. Here's how LLMs evaluate trust in your brand.Wed, 05 Aug 2026 00:00:00 GMThttps://firstmotion.com/insights/how-internal-linking-strengthens-ai-search-signalshttps://firstmotion.com/insights/how-internal-linking-strengthens-ai-search-signalsInternal linking distributes link equity, builds topical authority, and gives AI systems the structural context they need to understand what a site covers.Mon, 03 Aug 2026 00:00:00 GMThttps://firstmotion.com/insights/does-schema-markup-increase-generative-search-visibilityhttps://firstmotion.com/insights/does-schema-markup-increase-generative-search-visibilitySchema markup and AI search visibility: what the Ahrefs 2026 study found, what schema actually does for AI citations, and where to focus instead.Thu, 30 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/why-entity-authority-is-the-foundation-of-ai-search-visibilityhttps://firstmotion.com/insights/why-entity-authority-is-the-foundation-of-ai-search-visibilityWhy entity authority is the foundation of AI search visibility: how AI systems evaluate brands, what breaks citation rates, and how to fix it fast.Mon, 27 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-track-brand-visibility-across-multiple-ai-platformshttps://firstmotion.com/insights/how-to-track-brand-visibility-across-multiple-ai-platformsHow to track brand visibility across AI platforms: the tools, metrics and frameworks to monitor AI citations, share of voice and sentiment scores.Fri, 17 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-prove-the-business-impact-of-ai-search-visibilityhttps://firstmotion.com/insights/how-to-prove-the-business-impact-of-ai-search-visibilityAI-referred traffic converts at 14.2% versus Google organic's 2.8%, yet only 16% of Fortune 500s track AI search performance. Here's how to prove it.Fri, 10 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/the-kpis-and-metrics-that-actually-matter-for-a-geo-campaignhttps://firstmotion.com/insights/the-kpis-and-metrics-that-actually-matter-for-a-geo-campaignThe GEO KPIs B2B software brands need to track: citation rate, AI share of voice, referral traffic conversion and sentiment scoring explained.Wed, 08 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-measure-the-performance-of-geo-optimised-pageshttps://firstmotion.com/insights/how-to-measure-the-performance-of-geo-optimised-pagesGEO performance explained: the metrics, tools and frameworks B2B software brands need to track AI visibility, citations and referral traffic.Thu, 02 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/how-google-ai-mode-and-ai-overviews-select-sourceshttps://firstmotion.com/insights/how-google-ai-mode-and-ai-overviews-select-sourcesHow Google AI Mode and AI Overviews select and cite sources: what the data shows, how citation selection works, and what to do about your AI visibility.Wed, 01 Jul 2026 00:00:00 GMThttps://firstmotion.com/insights/best-geo-agencies-ukhttps://firstmotion.com/insights/best-geo-agencies-ukOur curated guide to UK GEO agencies: what each one does, who they suit, and how to tell genuine AI search capability from rebranded SEO services.Thu, 25 Jun 2026 00:00:00 GMThttps://firstmotion.com/insights/how-ai-search-engines-rank-and-retrieve-websiteshttps://firstmotion.com/insights/how-ai-search-engines-rank-and-retrieve-websitesThe AI retrieval pipeline explained: how keyword search, vector search, hybrid retrieval and reranking decide which sites AI engines surface.Sun, 21 Jun 2026 00:00:00 GMThttps://firstmotion.com/insights/how-chatgpt-decides-which-brands-to-recommendhttps://firstmotion.com/insights/how-chatgpt-decides-which-brands-to-recommendHow ChatGPT decides which brands to recommend: trust signals, training data, media coverage and content freshness explained.Thu, 18 Jun 2026 00:00:00 GMThttps://firstmotion.com/insights/how-perplexity-decides-which-sources-to-cite-perplexity-citation-mechanics-explainedhttps://firstmotion.com/insights/how-perplexity-decides-which-sources-to-cite-perplexity-citation-mechanics-explainedPerplexity citation mechanics explained: learn how content freshness, domain authority, entity clarity and structured data determine which sources get cited.Mon, 15 Jun 2026 00:00:00 GMThttps://firstmotion.com/insights/how-agentic-ai-is-changing-the-b2b-buying-unithttps://firstmotion.com/insights/how-agentic-ai-is-changing-the-b2b-buying-unitAgentic AI is reshaping B2B buying by automating vendor discovery, procurement, and negotiations. Learn what this means for your go-to-market strategy.Tue, 26 May 2026 00:00:00 GMThttps://firstmotion.com/insights/ai-search-readiness-as-a-vc-due-diligence-criterionhttps://firstmotion.com/insights/ai-search-readiness-as-a-vc-due-diligence-criterionAI search readiness is becoming a core VC due diligence signal. Here's what VCs should assess, the KPIs that matter, and how portfolio companies close the gap.Fri, 22 May 2026 00:00:00 GMThttps://firstmotion.com/insights/how-to-optimise-content-to-rank-in-ai-search-resultshttps://firstmotion.com/insights/how-to-optimise-content-to-rank-in-ai-search-resultsAI search is reshaping how buyers discover answers. Learn how to optimise content, earn citations, and build visibility in AI-generated responses.Tue, 19 May 2026 00:00:00 GMThttps://firstmotion.com/insights/ai-search-benchmarks-for-b2b-saas-what-good-actually-looks-like-in-2026https://firstmotion.com/insights/ai-search-benchmarks-for-b2b-saas-what-good-actually-looks-like-in-2026Discover the AI search benchmarks B2B SaaS companies need in 2026: Brand Visibility Score, Share of Model Voice, citation frequency, and GEO score targets.Fri, 15 May 2026 00:00:00 GMThttps://firstmotion.com/insights/what-is-google-ai-mode-and-what-does-it-mean-for-b2b-marketershttps://firstmotion.com/insights/what-is-google-ai-mode-and-what-does-it-mean-for-b2b-marketersGoogle AI Mode is changing how B2B buyers research vendors. Learn what it means for SEO, GEO, and your pipeline.Tue, 05 May 2026 00:00:00 GMThttps://firstmotion.com/insights/perplexity-vs-chatgpt-which-works-better-for-b2b-saas-research-in-2026https://firstmotion.com/insights/perplexity-vs-chatgpt-which-works-better-for-b2b-saas-research-in-2026Perplexity vs ChatGPT for B2B SaaS: which AI tool wins for research? Compare strengths, workflows, and when to use each in 2026.Mon, 27 Apr 2026 00:00:00 GMThttps://firstmotion.com/insights/best-geo-agencies-in-london-10-top-partners-for-ai-search-in-2026https://firstmotion.com/insights/best-geo-agencies-in-london-10-top-partners-for-ai-search-in-2026London's 10 best GEO agencies for 2026. Compare specialists in generative engine optimisation, AI search visibility, and B2B SaaS strategy.Tue, 21 Apr 2026 00:00:00 GMThttps://firstmotion.com/insights/from-keywords-to-conversations-the-ai-search-revolution-in-b2b-saashttps://firstmotion.com/insights/from-keywords-to-conversations-the-ai-search-revolution-in-b2b-saasB2B SaaS buyers have shifted from keyword searches to conversational AI queries. What the AI search revolution means for your content, SEO, and GEO strategy.Fri, 03 Oct 2025 00:00:00 GMThttps://firstmotion.com/insights/aeo-vs-seo-2025https://firstmotion.com/insights/aeo-vs-seo-2025Answer Engine Optimisation isn't a replacement for SEO, it's the layer above it. Here's how the B2B buyer journey has shifted and what you need to do about it.Fri, 12 Sep 2025 00:00:00 GMThttps://firstmotion.com/insights/what-gpt-5-means-for-seo-ai-search-geo-aeohttps://firstmotion.com/insights/what-gpt-5-means-for-seo-ai-search-geo-aeoGPT-5 raises the stakes for brand visibility in AI-generated answers. What the latest OpenAI model means for your GEO and AEO strategy.Fri, 08 Aug 2025 00:00:00 GMThttps://firstmotion.com/insights/google-says-ai-in-search-is-driving-higher-quality-traffichttps://firstmotion.com/insights/google-says-ai-in-search-is-driving-higher-quality-trafficGoogle's own data shows AI-driven search results deliver higher quality traffic. What this means for B2B marketers investing in GEO.Thu, 07 Aug 2025 00:00:00 GMThttps://firstmotion.com/insights/is-ai-traffic-higher-quality-more-likely-to-converthttps://firstmotion.com/insights/is-ai-traffic-higher-quality-more-likely-to-convertIs traffic from AI tools like Perplexity or ChatGPT higher quality and more likely to convert than Google traffic? Here's what the data says.Fri, 01 Aug 2025 00:00:00 GMThttps://firstmotion.com/insights/google-launches-ai-mode-in-the-ukhttps://firstmotion.com/insights/google-launches-ai-mode-in-the-ukGoogle has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers.Tue, 29 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/is-seo-dead-a-b2b-marketers-guide-in-2025https://firstmotion.com/insights/is-seo-dead-a-b2b-marketers-guide-in-2025Is SEO dead or just evolving? An honest B2B marketer's guide to what traditional SEO still delivers and where GEO and AI search are taking over.Mon, 28 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/do-backlinks-still-matter-for-ai-search-geohttps://firstmotion.com/insights/do-backlinks-still-matter-for-ai-search-geoBacklinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO?Mon, 21 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/what-results-should-b2b-saas-companies-expect-to-see-from-investing-in-geo-ai-searchhttps://firstmotion.com/insights/what-results-should-b2b-saas-companies-expect-to-see-from-investing-in-geo-ai-searchWe explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey.Sun, 20 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/how-to-build-the-marketing-business-case-for-investing-in-ai-search-generative-engine-optimisationhttps://firstmotion.com/insights/how-to-build-the-marketing-business-case-for-investing-in-ai-search-generative-engine-optimisationNeed to invest in AI SEO / generative engine optimisation (GEO) but need to build the business case for your Founder, CEO or CFO?Sat, 19 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/how-to-choose-a-b2b-saas-geo-ai-seo-agency-with-evaluation-scorecard-downloadhttps://firstmotion.com/insights/how-to-choose-a-b2b-saas-geo-ai-seo-agency-with-evaluation-scorecard-downloadA B2B marketers guide to choosing a generative engine optimisation or AI search agency partner. Includes a free evaluation scorecard download.Fri, 18 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/whats-the-role-of-a-b2b-website-in-a-zero-click-worldhttps://firstmotion.com/insights/whats-the-role-of-a-b2b-website-in-a-zero-click-worldWhat role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity?Thu, 17 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/how-are-ai-search-tools-like-chatgpt-reshaping-the-b2b-buyer-journeyhttps://firstmotion.com/insights/how-are-ai-search-tools-like-chatgpt-reshaping-the-b2b-buyer-journeyWondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey.Wed, 16 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/account-based-marketing-abm-in-the-age-of-ai-searchhttps://firstmotion.com/insights/account-based-marketing-abm-in-the-age-of-ai-searchWe explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems.Tue, 15 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/enterprise-b2b-how-to-map-prompts-for-ai-search-generative-engine-optimisationhttps://firstmotion.com/insights/enterprise-b2b-how-to-map-prompts-for-ai-search-generative-engine-optimisationHow can enterprise B2B marketers transition from SEO keywords to prompts that are aligned with their buyer journeys to drive AI search/GEO results?Mon, 14 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/live-updated-geo-ai-search-research-reports-studies-databasehttps://firstmotion.com/insights/live-updated-geo-ai-search-research-reports-studies-databaseOur live, regularly updated database of original studies, research and insights on AI search and Generative Engine Optimisation (GEO, AEO).Sat, 12 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/is-google-ai-overviews-behind-your-organic-traffic-drop-heres-how-to-diagnose-ithttps://firstmotion.com/insights/is-google-ai-overviews-behind-your-organic-traffic-drop-heres-how-to-diagnose-itGoogle AI Overviews and AI mode is changing the search results page - here's how to diagnose if it may be causing your organic traffic drop.Fri, 11 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/is-it-really-possible-to-be-a-geo-ai-search-experthttps://firstmotion.com/insights/is-it-really-possible-to-be-a-geo-ai-search-expertGenerative Engine Optimisation (GEO) is brand new territory in lots of respects. Who are the experts?Fri, 11 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/generative-engine-optimisation-ai-search-your-questions-answeredhttps://firstmotion.com/insights/generative-engine-optimisation-ai-search-your-questions-answeredFrequently asked questions about Generative Engine Optimisation and how to improve visibility inside AI search engines.Thu, 10 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/geo-vs-seo-whats-the-differencehttps://firstmotion.com/insights/geo-vs-seo-whats-the-differenceWondering what the difference really is between SEO and GEO? Here's everything you need to know about AI search.Wed, 09 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/6-statistics-showing-the-rise-of-ai-search-over-googlehttps://firstmotion.com/insights/6-statistics-showing-the-rise-of-ai-search-over-googleWondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats.Tue, 08 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/is-bing-important-when-it-comes-to-improving-chatgpt-answer-visibilityhttps://firstmotion.com/insights/is-bing-important-when-it-comes-to-improving-chatgpt-answer-visibilityIf you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before.Mon, 07 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/how-to-gain-visibility-in-generative-ai-answers-geo-ai-seo-for-perplexity-and-chatgpthttps://firstmotion.com/insights/how-to-gain-visibility-in-generative-ai-answers-geo-ai-seo-for-perplexity-and-chatgptLooking to improve visibility or 'rankings' in AI answers from ChatGPT? Here's how we approach improving generative engine and AI search visibility performance.Sat, 05 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/what-really-is-a-geo-ai-seo-agencyhttps://firstmotion.com/insights/what-really-is-a-geo-ai-seo-agencyBut what really is a generative engine optimisation or AI SEO agency? Is it really any different to a standard SEO agency?Fri, 04 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/the-geo-glossary-key-terms-b2b-marketers-should-know-about-ai-search-optimisationhttps://firstmotion.com/insights/the-geo-glossary-key-terms-b2b-marketers-should-know-about-ai-search-optimisationTrying to get your head around the new world of AI search and generative engine optimisation? Our glossary is here to help.Wed, 02 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/why-generative-engine-optimisation-isnt-about-rankings-its-about-probabilitieshttps://firstmotion.com/insights/why-generative-engine-optimisation-isnt-about-rankings-its-about-probabilitiesThe shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings.Wed, 02 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/how-ai-search-is-making-the-b2b-dark-funnel-even-darkerhttps://firstmotion.com/insights/how-ai-search-is-making-the-b2b-dark-funnel-even-darkerThere’s a new villain in the B2B dark funnel. Are AI tools like ChatGPT making attribution modelling even harder?Tue, 01 Jul 2025 00:00:00 GMThttps://firstmotion.com/insights/why-a16z-is-betting-on-geo-and-what-it-means-for-b2b-marketershttps://firstmotion.com/insights/why-a16z-is-betting-on-geo-and-what-it-means-for-b2b-marketersWhen the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO.Fri, 27 Jun 2025 00:00:00 GMThttps://firstmotion.com/insights/reddit-a-critical-part-of-an-ai-search-visibility-strategyhttps://firstmotion.com/insights/reddit-a-critical-part-of-an-ai-search-visibility-strategyA deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.Thu, 26 Jun 2025 00:00:00 GMThttps://firstmotion.com/insights/g2-ai-the-future-of-g2-in-ai-search-b2b-buyer-journeyshttps://firstmotion.com/insights/g2-ai-the-future-of-g2-in-ai-search-b2b-buyer-journeysWhat do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.Wed, 25 Jun 2025 00:00:00 GMThttps://firstmotion.com/insights/is-product-documentation-a-gold-mine-for-ai-search-optimisation-ai-native-b2b-buyer-journeyshttps://firstmotion.com/insights/is-product-documentation-a-gold-mine-for-ai-search-optimisation-ai-native-b2b-buyer-journeysCould technical product information prove valuable in improving AI search optimisation visibility for B2B software companies?Wed, 25 Jun 2025 00:00:00 GMThttps://firstmotion.com/insights/who-are-the-leading-agencies-for-ai-search-optimisationhttps://firstmotion.com/insights/who-are-the-leading-agencies-for-ai-search-optimisationA roundup of the top agencies specialising in Generative Engine Optimisation (GEO) and AI search, and what to look for in a GEO partner.Wed, 18 Jun 2025 00:00:00 GMThttps://firstmotion.com/insights/what-is-generative-engine-optimisation-and-why-should-b2b-marketers-carehttps://firstmotion.com/insights/what-is-generative-engine-optimisation-and-why-should-b2b-marketers-careThe B2B SaaS marketers guide to Generative Engine Optimisation (or AIO, LLMO, AEO). Is SEO dead, and what's the impact for B2B marketers?Thu, 12 Jun 2025 00:00:00 GMThttps://firstmotion.com/insights/what-types-of-ai-prompts-should-b2b-software-companies-be-aiming-to-appear-inhttps://firstmotion.com/insights/what-types-of-ai-prompts-should-b2b-software-companies-be-aiming-to-appear-inHow should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility?Thu, 12 Jun 2025 00:00:00 GMT