FirstMotion: SEO & AI Search consulting for B2B software companies
FirstMotion are organic growth engineers for the AI first search world, leading B2B software companies into the future of AI native B2B buyer journeys with clarity & confidence.
AI has changed B2B buyer journeys. Forever.
FirstMotion is a new generation of AI SEO consultancy: organic growth engineers for the AI first world. We help B2B software brands optimise visibility, rankings, leads and pipelines on Google and on AI platforms.
We don’t believe SEO is dead, but we do believe AI has changed the B2B buyer journey.
AI assistants are not just replacements for Google. They are part of the B2B decision making unit, acting as buyer enablement co-pilots across the full length of the buyer journey.
Navigate the shift with confidence
AI has changed search and reshaped B2B buyer journeys. FirstMotion helps CMOs in B2B software brands navigate a complex period of change with the research, data & strategy needed to make decisions with clarity and confidence.
Enterprise B2B specialists
Long sales cycles, non-linear & lengthy buyer journeys, lots of stakeholders, complex attribution. At FirstMotion we get B2B go to market motions & work towards the KPIs that matter.
Turn search into a revenue engine
Optimising for AI native buyer journeys isn’t just about the initial search. Turn SEO and AI search into a pipeline generator, not just a visibility measure.
Our Platform: ContextualJourney™
We’re a consultancy powered by ContextualJourney™, our technology platform built to deliver audience intelligence, buyer journey mapping and prompt/content mapping, powered by best in class data enrichment and AI.
Interested in working together?
A New Era, a New Approach
FirstMotion is a technology enabled B2B search consultancy built from the ground up around the changing landscape of AI search, launched in 2025 by a team who previously built and successfully exited a B2B SEO agency.
AI has changed search, but it's also changed the traditional brand <> agency engagement model. We're building FirstMotion for the new world - AI first, technology enabled, lean & fast.
We're hyper-specialist, working exclusively with established B2B software companies to fill pipelines with leads.
Our senior & experienced team are augmented by automations, AI and our own tech to move faster and provide better value.
We're a technology first consultancy, with our own platform, automations and internal AI and SEO tooling.
We're founded by an experienced team who've successfully advised, built & exited B2B businesses.
Our Technology PLATFORM
ContextualJourney™
FirstMotion's platform is built exclusively around B2B software buying journeys. It helps us deliver audience intelligence, buyer journey analysis, prompt mining & content mapping - powered by best in class data enrichment, AI & millions of B2B buying data points.
SEO vs GEO
Is SEO dead?
We don't believe so. It's not a choice between SEO or AI Search. What we do believe is that AI search tools are now part of the B2B buying unit, influencing every buyer journey at some point, and so your search strategy has to evolve.
Built for the AI era
Our founder built & sold a leading B2B SaaS SEO agency in the pre-AI era. Now we're building FirstMotion as a challenger to the traditional SEO agency model.
FirstMotion
- Experienced specialists only
- Augmented by automation & AI
- Proprietary technology platform
- Consultancy model
- Focused on leads & pipeline
- Faster & leaner
- Better value
Legacy SEO Agencies
- Junior team members
- Manual processes
- Limited use of technology
- Slow traditional agency delivery model
- Focused on rankings, clicks and visibility
- Slow & cumbersome
- Declining value
B2B experts
Search, built for B2B marketers in the AI era
FirstMotion's are deep B2B software & SaaS specialists. Our technology platform & methodologies are built around B2B software buying journeys and focused on the results that matter: leads, pipeline and revenue.
Our data & technology partners
Challenges FirstMotion can
help you solve
“Our Exec team keeps asking why we don’t show up in ChatGPT/Perplexity/ Claude/Google AI Overviews for our key use cases.”
“We don’t know how visible we are or what our competitors are doing in AI search.”
“Our best content isn’t being surfaced by AI tools, even though we focus on keywords and rank on Google.”
“We haven’t mapped our buyer journeys to how decision makers increasingly use AI assistants.”
“We’re seeing traffic from SEO falling, and PPC becoming more expensive, but don’t have a plan.”
“We’re investing in ABM and performance marketing, but missing discovery moments in AI search.”
“We need a partner that can consider both SEO and AI search side by side.”
“There are so many tools & data sources and we’re not sure how to set KPIs, define a strategy or measure success.”
Interested in working together?
Explore FirstMotion's latest insights
FAQs: FirstMotion, SEO & AI Search
FirstMotion is a specialist AI Search consultancy that’s unique because we:
- Have our own technology platform, ContextualJourney™, built around B2B buyer journeys
- Working exclusively with B2B software brands with a strong track record in the space
- Have a razor sharp focus on the results that matter: leads, pipeline & revenue
- View the shifts in search as a full change to the entirety of AI native B2B buyer journeys, not just top of funnel visibility
- Put audience intelligence and a deep understanding of buyer behaviour at the core of an AI search optimisation strategy
- Challenge the legacy agency model, building a leaner, faster, better value consultancy operating model compared to traditional SEO agencies
FirstMotion is a consultancy. We guide our clients with the data led insights needed to navigate the shifting landscape of search. Whilst we have the capability to deliver, our approach is that we want our clients to be able to deliver as much as possible in house and through the use of efficient technology, automations & AI systems that we help to implement.
AI Search Optimisation is the process of making sure your brand shows up when buyers use AI-driven tools like ChatGPT, Perplexity, or Gemini to research solutions. Sometimes this is referred to as GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), or simply part of the evolving world of SEO (Search Engine Optimisation). At FirstMotion, we use “AI Search Optimisation” as the umbrella term because it’s more intuitive for most teams.
Yes absolutely, FirstMotion are organic growth engineers, working across SEO and AI search in balance.
Traditional SEO focuses on ranking in Google search results. With AI now shaping how people find information, SEO has expanded to include AI-powered platforms. That’s where AI Search Optimisation comes in. It works alongside classic SEO to make sure you’re visible whether your buyers search in Google, Bing, or ask an AI model directly.
GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) all broadly refer to the same thing. Because the field of optimising a brand inside AI search tools is still new and the landscape fast moving, different names are being used to describe the same thing.
GEO is a popular term coined to describe optimising for AI and generative engines. It’s one approach under the broader umbrella of AI Search Optimisation.
At FirstMotion, we prefer to talk about AI Search because it captures the shift happening across platforms and is easier for most business leaders to understand.
SXO (Search Experience Optimisation) is about more than visibility. It looks at the quality of the whole search journey – making sure that when people find you (via SEO or AI Search), they have a seamless, relevant and persuasive experience that leads them closer to becoming a customer.
AI-driven search is already changing buying behaviour. Prospects are asking AI tools to shortlist vendors, compare solutions and recommend options. If your brand isn’t visible in those answers, you’re invisible in a growing part of the buyer journey. That’s why combining SEO, AI Search, SXO and AEO into a single strategy is becoming a must-have for forward-thinking B2B marketers.
The first step of engaging with a new client at FirstMotion is for us to carry out a full SEO and AI search visibility mapping process – understanding where your brand shows up, where your competitors do, and why. We have access to lots of tools and data to help guide this process. Our goal is to give you clarify and confidence in decision making as you develop an AI native search strategy that balances both SEO and AI search engines.
FirstMotion is a small but expert team of AI Search engineers using our methodical and evidence based approach rooted deeply in audience intelligence and insight data. We don’t believe SEO is dead, but we do believe that AI is changing the search landscape, particularly in lengthy research driven B2B buyer journeys. The AI search world is moving fast, and just like with SEO, being a GEO expert is about having the approaches, tools and mindsets – it was never about mastering the rules, it was about mastering the process of adapting to them.