A NEW ERA, A NEW APPROACH
FirstMotion is turning SEO, content & AI native search into a growth channel powered by our own technology & a razor sharp focus on results.
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01
Many B2B software brands are seeing less organic traffic from Google directly to their websites. Are we heading for a 'zero-click' world?
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Software comparison sites like G2 and Capterra have also seen large drops in organic traffic, and are passing fewer referrals to brands.
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B2B purchase journeys are no longer always starting with a Google search. Buyers are trusting their AI assistants to guide their journeys.
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AI tools aren't just changing discovery moment - they are now part of the decision making unit, acting as buyer enablement co-pilots across the length of the journey.
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Medium, Reddit, Quora, Gartner, Forrester, G2, Capterra - we know the sources that LLMs love to cite when it comes to B2B software.
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We don't believe Google is going anywhere, but we do believe that a shifting search landscape means a SEO strategy now has to consider the AI native B2B buyer journey.
Generative Engine Optimisation (GEO) is the evolution of SEO in an AI first search world.
Sometimes referred to as AEO (Answer Engine Optimisation), instead of chasing rankings & traffic in traditional search results, GEO focuses on making sure content is cited, surfaced, and prioritised by generative tools like ChatGPT, Perplexity, and Google Gemini when they respond to user searches, known as ‘prompts’.
At FirstMotion, we’re building the AI search engine optimisation consultancy of the future.
Combining our own methodologies with our own technology platform, we help B2B software brands navigate the shift to the new world of AI native B2B buyer journeys with clarity & confidence. Our process is built around deep audience intelligence and focused on search across all platforms being a growth lever, not just a visibility measure.
Unlike ‘traditional SEO’, where keyword volumes are easy to measure and rankings were static and predictable, GEO is probabilistic – every prompt gets a slightly different answer, pulled from different sources, depending on how it’s phrased and who’s asking.
We’re doing things differently, rethinking the agency model and building a search business fit for the AI future.
Early stage B2B software research and discovery used to begin with a simple keyword search.
Search is now deeply contextual, with on average 2-3x more information provided than a traditional keyword search.
I spent nearly 10 years building a SEO agency in the pre-AI era, working with clients like Amazon, before selling it to a US headquartered MarComms group in 2022.
This time we're building for the AI era - and AI native B2B buyer journeys.
Investor & Director
The agency model has changed forever. Clients no longer need layers of account managers and slow, manual, legacy processes.
We’ve built FirstMotion to be leaner, more intelligent, faster, more focused on growth & more deeply B2B software focused than any SEO agency that has come before us.
We believe that to win at AI search, deep audience intelligence has never been more important.
That’s why we’re built around ContextualJourney™, our technology platform that uses millions of B2B buyer data points to understand buying behaviour and intent, helping us lead our clients into the future of AI-native search with clarity & confidence.
We're building FirstMotion as a challenger to the slow and cumbersome legacy SEO agency model.
Experienced specialists only
Augmented by automation & AI
Proprietary technology platform
Consultancy model
Focused on leads & pipeline
Faster & leaner
Better value
Junior team members
Manual processes
Limited use of technology
Slow traditional agency delivery model
Focused on rankings, clicks and visibility
Slow & cumbersome
Declining value
Our Technology PLATFORM
FirstMotion's platform is built exclusively around B2B software buying journeys. It helps us deliver audience intelligence, buyer journey analysis, prompt mining & content mapping - powered by best in class data enrichment, AI & millions of B2B buying data points.
PromptPath™ is FirstMotion’s AI search consulting framework, providing B2B software brands with decision support, strategic direction, and the confidence to future proof their go to market as AI-first buyer journeys evolve.
01
Audience Intelligence
In a keyword-less world, we believe a winning B2B search strategy has to start with deep audience intelligence. Our ContextualJourney™ platform delivers B2B buyer journey insights that shape our AI search strategies for B2B software clients.
02
Intent Alignment
B2B buyer journeys are lengthy, considered and complex. Only through analysing journey search behaviour, pain language, decision logic, emotional triggers, goals etc can we begin to understand the prompts buyers might be using inside tools like ChatGPT.
03
Prompt & Influence Analytics
Next we can begin to understand how visible a brand, and its competitors, currently are within LLMs like ChatGPT, Perplexity & Google AI Overviews. This includes understanding the sources & content that AI models are referencing, allowing us to begin to reverse engineer part of the AI visibility process.
04
Content & Experience Optimisation
Our focus becomes developing a content strategy aligned with the audience intelligence, buyer journey and visibility/influence analytics, whist optimising existing content & assets.
05
Signals & Citation Strategy
Finally we develop strategies for the sources of influence that AI tools reference and that we know they like to train on, building visibility in the ecosystems that matter.
“Our Exec team keeps asking why we don’t show up in ChatGPT/Perplexity/ Claude/Google AI Overviews for our key use cases.”
“We don’t know how visible we are or what our competitors are doing in AI search.”
“Marketing, product, and content teams aren’t aligned on how to adapt to AI-first GTM.”
“Our best content isn’t being surfaced by AI tools, even though we focus on keywords and rank on Google.”
“We haven’t mapped our buyer journeys to how decision makers increasingly use AI assistants.”
“We’re seeing traffic from SEO falling, and PPC effectiveness declining, but don’t have a plan.”
“We’re investing in ABM and performance marketing, but missing discovery moments in AI search.”
“We need a partner that can consider both ‘traditional SEO’ and GEO.”
“There are so many tools & data sources and we’re not sure how to set KPIs, define a strategy or measure success.”
