For ambitious B2B software companies
Make sure AI recommends you first.
ChatGPT, Google and Claude are where B2B buyers now go for advice. We make sure your company is the answer they get.
- Senior experts only
- Proven track record
- Runs as an extension of your team
Ask AI about us
Trusted by
The proof in the pudding
Don't trust a GEO agency that can't show its own results.
So here's ours. Ask ChatGPT who the best GEO agency for B2B SaaS in London is, and this is the real, unedited answer it gives back, no trick prompts, no cherry-picking.
What clients say
“What really set FirstMotion apart was their deep specialism in AI search and GEO, this wasn’t just a bolt-on to traditional SEO, it’s clearly what they’ve built their whole model around. Their ability to break down how LLMs interpret prompts, how buyer journeys are shifting, and what that means for content and visibility, it was both strategically fresh and insanely practical. We hadn’t seen anything this forward-thinking from other vendors.”
Alex Shevelenko CEO, RELAYTO AI Read on Clutch ↗ “FirstMotion has been a game changer for us. Since working with Tom and the team, we’ve seen a remarkable boost in visibility and a steady flow of high-intent enquiries leading to a growing pipeline of some of our biggest clients.”
Jack Freegard MD, TYX Studios “Tom and the team completely overhauled our web presence, grounding every design and structural decision in hard industry data and commercial logic. What sets them apart is a live pulse on how discovery actually works today across search and generative AI, paired with genuine humility. They made us feel like true partners while delivering immediate, noticeable wins.”
Richard Robinson Co Founder, Revo Legal Sound familiar?
You're probably here because...
- Your competitors get mentioned when people ask ChatGPT for recommendations. You don’t.
- “AI search” keeps coming up, but nobody’s explained what to actually do about it.
- Your team still reports on Google rankings, but half your buyers never open Google anymore.
- You want senior people who know what they’re doing, not a tool with a login and a PDF.
In plain English
The industry loves an acronym. Here's what they mean.
GEO
Generative Engine Optimisation
Getting mentioned by name when someone asks ChatGPT, Gemini or Claude a question your product answers.
AEO
Answer Engine Optimisation
Showing up in the direct answer box search engines give, before anyone even clicks a link.
SEO
Search Engine Optimisation
Still ranking well on Google. Buyers still use it, just earlier and less often than they used to.
How we work
We don't just track visibility. We tell you what to do about it.
We build your prompt set, then track it every day across Google, ChatGPT, Claude, Copilot and more. That tells us exactly what's driving, or hurting, your visibility, right down to the source.
Review platform weighting
Some review platforms carry far more weight with AI models than others, and it’s rarely the one you’d expect.
Reddit sentiment
A handful of negative Reddit threads can be doing more damage to your visibility than you realise.
Content gaps
Your own content might not answer the questions people are asking, so you're being left off the recommended list.
Most of what we find isn't a reason to spend more. It's a reason to spend differently.
See how the platform works →Who you'd be working with
The people who run your account
Every account draws on the whole team's experience, in-house and agency backgrounds spanning 30+ years combined in organic and AI search.
Ben Hodgson
Growth Strategist - Technical
5+ years in technical SEO across agency roles at Total SEO and The Evergreen Agency.
Doing this since 2019
Tom Batting
CEO & Founder
Forbes 30 Under 30. Built and exited multiple companies before founding FirstMotion.
Doing this since 2016
Alex Price
Investor & Director
Grew a digital agency from solo founder to ~35 people before selling it in 2022.
Doing this since 2015
Ben Carter
Growth Strategist - Content
10+ years in content production, now focused on answer-first content for AI search.
Doing this since 2014
André Veiga
Content Strategist
Works day-to-day with B2B software companies on GEO, AEO and SEO strategy.
Doing this since 2021
The rules change every few months. We change with them.
What worked in January is often out of date by summer. Google updates AI Overviews, OpenAI changes how ChatGPT chooses sources, and a new AI search engine shows up every few months. We track it every week so you don't have to, this quarter and the next one.
We're growing the team. See open roles on Careers →
Strategy & advisory workshops
Bring your portfolio into the room.
A half-day session with your investment team or portfolio companies on how AI search is reshaping B2B buyer journeys, and exactly what to do about it before your competitors do.
Limited workshop slots available
Measurable results across industries
The proof behind the pitch.
Legal AI software
Went from no visible presence to being named directly in AI answers about patent drafting software, within one quarter.
Board management software
Rebuilt entity and content signals so AI engines correctly identify and recommend the platform, not a competitor with a similar name.
B2B fintech
Ongoing GEO and content programme to build the citation footprint needed to be the recommended answer in a crowded category.
Explore our GEO agency service, or see GEO and SEO by industry.
FAQ
Frequently asked questions
What's the difference between GEO, AEO and SEO?
SEO gets you ranked on a search results page. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) get you cited and recommended inside AI answers, on platforms like ChatGPT, Google AI Overviews, Perplexity and Copilot. We work across all three, because most B2B buyers now use a mix of search engines and AI tools during their research.
How is this different from a normal marketing or SEO agency?
We're specialists in how AI models find, understand and cite brands, not a generalist agency that added "AI" to its service list. Our team has backgrounds in search, data and content strategy, and we track visibility inside AI answers directly, not just proxy metrics like rankings or traffic.
How long before we see results?
Early citation movement is typically visible within 8 to 12 weeks of the strategy phase completing. Share of voice and visibility compound from there over 3 to 6 months as entity signals and third-party citations build. It varies by starting point and market, we'll give you a specific answer for yours on a call.
Do I need to already understand AI search to work with you?
No. Most of our clients don't, and that's exactly why they come to us. We explain what we're doing and why in plain English, and you'll always know what's happening with your account and what it's achieving.
What's the difference between ranking in Google and being cited in an AI answer?
Ranking measures where a page sits in a list a user still has to click through. Citation measures whether a model names or recommends your brand directly inside its answer, often with no click at all. A page can rank well and never get cited, so we track both, not just one.
Should we hire an agency or build this in-house?
Most teams can build some of this in-house, content, technical fixes. What's harder to replicate is the prompt-level tracking across every AI platform and the pace things change at week to week. Plenty of clients start here and bring parts in-house later once they've seen what actually moves the needle.
Let's have a conversation, not a sales pitch.
Book a free 20-minute call. We'll tell you honestly whether we can help, no obligation either way.