FirstMotion are organic growth engineers for the AI first search world, partnering with leading VCs to guide their portfolio companies into the future of AI native B2B buyer journeys.
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FirstMotion is a new generation of AI SEO consultancy: organic growth engineers for the AI first world.
Partnering with leading VC investors, we help B2B software portfolio companies drive visibility, rankings, and pipelines.
We don’t believe SEO is dead, but we do believe AI has changed the B2B buyer journey forever.
About FirstMotion
AI has changed search and reshaped B2B buyer journeys. FirstMotion partners with leading VCs, helping their portfolio companies navigate a complex period of change with the research, data & strategy needed to make decisions with clarity and confidence.
Long sales cycles, non-linear & lengthy buyer journeys, lots of stakeholders, complex attribution. At FirstMotion we get B2B go to market motions & work towards the KPIs that matter.
Optimising for AI native buyer journeys isn’t just about the initial search. Turn SEO and AI search into a pipeline generator, not just a visibility measure.
We’re a consultancy powered by ContextualJourney™, our technology platform built to deliver audience intelligence, buyer journey mapping and prompt/content mapping, powered by best in class data enrichment and AI.
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FirstMotion is a technology enabled B2B search consultancy built from the ground up around the changing landscape of AI search, launched in 2025 by a team who previously built and successfully exited a B2B SEO agency.
AI has changed search, but it's also changed the traditional brand <> agency engagement model. We're building FirstMotion for the new world - AI first, technology enabled, lean & fast.
We're hyper-specialist, working exclusively with established B2B software companies to fill pipelines with leads.
We only work through VC investors, delivering organic growth as a pillar of platform support and value creation.
We're a technology first consultancy, with our own platform, automations and internal AI and SEO tooling.
We're founded by an experienced team who've successfully advised, built & exited B2B businesses.
Our Technology PLATFORM
FirstMotion's platform is built exclusively around B2B software buying journeys. It helps us deliver audience intelligence, buyer journey analysis, prompt mining & content mapping - powered by best in class data enrichment, AI & millions of B2B buying data points.
SEO vs GEO
We don't believe so. It's not a choice between SEO or AI Search. What we do believe is that AI search tools are now part of the B2B buying unit, influencing every buyer journey at some point, and so your search strategy has to evolve.
Our founder built & sold a leading B2B SaaS SEO agency in the pre-AI era. Now we're building FirstMotion as a challenger to the traditional SEO agency model.
Experienced specialists only
Augmented by automation & AI
Proprietary technology platform
Consultancy model
Focused on leads & pipeline
Faster & leaner
Better value
Junior team members
Manual processes
Limited use of technology
Slow traditional agency delivery model
Focused on rankings, clicks and visibility
Slow & cumbersome
Declining value
B2B experts
FirstMotion's are deep B2B software & SaaS specialists. Our technology platform & methodologies are built around B2B software buying journeys and focused on the results that matter: leads, pipeline and revenue.
“Our Exec team keeps asking why we don’t show up in ChatGPT/Perplexity/ Claude/Google AI Overviews for our key use cases.”
“We don’t know how visible we are or what our competitors are doing in AI search.”
“Our current agency is slow, inefficient and not offering as much value as they used to.”
“Our best content isn’t being surfaced by AI tools, even though we focus on keywords and rank on Google.”
“We haven’t mapped our buyer journeys to how decision makers increasingly use AI assistants.”
“We’re seeing traffic from SEO falling, and PPC becoming more expensive, but don’t have a plan.”
“We’re investing in ABM and performance marketing, but missing discovery moments in AI search.”
“We need a partner that can consider both SEO and AI search side by side.”
“There are so many tools & data sources and we’re not sure how to set KPIs, define a strategy or measure success.”
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