AI marketing diligence & consulting for investors
We help investors and their portfolio companies assess the impact of AI on SEO-reliant assets. Unlock new value & create a compelling equity story through generative visibility.
Get in touch
We help investors and their portfolio companies assess the impact of AI on SEO-reliant assets. Unlock new value & create a compelling equity story through generative visibility.
Get in touch
01
AI search is changing how buyers discover brands. We help investors assess whether portfolio companies are vulnerable to shifting search behaviour.
02
Go beyond traditional marketing playbooks to drive new growth opportunities in ChatGPT, Perplexity, and Google’s AI Overviews.
03
Validate growth assumptions and uncover new upside through specialist audits and AI-native growth strategies to build a compelling equity story.
Buyers are now turning to AI tools like ChatGPT, Google’s AI Overviews, Perplexity, and Claude to research and evaluate products and services. These platforms summarise answers, cite fewer sources, and introduce entirely new dynamics for visibility.
That shift has major implications for SEO reliant businesses, and how investors need to think about diligence and value creation.
This introduces a new layer of investment risk: the erosion of digital visibility in channels that
may have underpinned the equity story. SEO strength doesn’t always translate into AI search strength.
We can help you assess that risk, fast – and identify whether there’s upside to capture in
this new search environment as buyers move from Google to AI tools to guide their purchase journeys.
No equity story is complete without considering how a business shows up in AI search.
If a company’s growth or exit narrative is built around efficient customer acquisition, defensible organic channels, or strong digital visibility, then AI search exposure must be assessed and optimised.
Early stage B2B software research and discovery used to begin with a simple keyword search.
Search is now deeply contextual, with on average 2-3x more information provided than a traditional keyword search.
Our Technology PLATFORM
FirstMotion's platform is built exclusively around B2B software buying journeys. It helps us deliver audience intelligence, buyer journey analysis, prompt mining & content mapping - powered by best in class data enrichment, AI & millions of B2B buying data points.
We partner with investors across the private markets who recognise the strategic importance of digital visibility in the AI era. This includes private equity, buyout firms, growth equity and investor backed portfolio companies with a focus on B2B software and tech enabled services.
FirstMotion combines deep SEO and digital expertise with a forward-looking view of how AI is reshaping buyer journeys. Our founder built and sold one of the UK’s leading B2B SEO agencies, and now leads a consultancy purpose built for the AI search era.
Get in Touch
