A NEW ERA, A NEW APPROACH
We're building the AI search consultancy of the future
FirstMotion is turning SEO, content & AI native search into a growth channel powered by our own technology & a razor sharp focus on results.
- Focused on growth
- B2B SaaS & software experts
- Unique technology
- SEO & GEO in perfect balance
- Redefining the agency model
Search is changing
01
Organic traffic is in decline
Many B2B software brands are seeing less organic traffic from Google directly to their websites. Are we heading for a 'zero-click' world?
02
Referral traffic is dropping
Software comparison sites like G2 and Capterra have also seen large drops in organic traffic, and are passing fewer referrals to brands.
03
B2B buyers are trusting AI
B2B purchase journeys are no longer always starting with a Google search. Buyers are trusting their AI assistants to guide their journeys.
04
AI tools are now inside the buying unit
AI tools aren't just changing discovery moment - they are now part of the decision making unit, acting as buyer enablement co-pilots across the length of the journey.
05
Sources of influence are shifting
Medium, Reddit, Quora, Gartner, Forrester, G2, Capterra - we know the sources that LLMs love to cite when it comes to B2B software.
06
SEO remains key
We don't believe Google is going anywhere, but we do believe that a shifting search landscape means a SEO strategy now has to consider the AI native B2B buyer journey.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the evolution of SEO in an AI first search world.
Sometimes referred to as AEO (Answer Engine Optimisation), instead of chasing rankings & traffic in traditional search results, GEO focuses on making sure content is cited, surfaced, and prioritised by generative tools like ChatGPT, Perplexity, and Google Gemini when they respond to user searches, known as ‘prompts’.
At FirstMotion, we’re building the AI search engine optimisation consultancy of the future.
Combining our own methodologies with our own technology platform, we help B2B software brands navigate the shift to the new world of AI native B2B buyer journeys with clarity & confidence. Our process is built around deep audience intelligence and focused on search across all platforms being a growth lever, not just a visibility measure.
Unlike ‘traditional SEO’, where keyword volumes are easy to measure and rankings were static and predictable, GEO is probabilistic – every prompt gets a slightly different answer, pulled from different sources, depending on how it’s phrased and who’s asking.
We’re doing things differently, rethinking the agency model and building a search business fit for the AI future.
FROM KEYWORD
Early stage B2B software research and discovery used to begin with a simple keyword search.
TO CONTEXT
Search is now deeply contextual, with on average 2-3x more information provided than a traditional keyword search.
FirstMotion: agency, consultancy, tech company
I spent nearly 10 years building a SEO agency in the pre-AI era, working with clients like Amazon, before selling it to a US headquartered MarComms group in 2022.
This time I'm building for the AI era - and AI native B2B buyer journeys.
Alex Price
Founder
The agency model has changed forever. Clients no longer need layers of account managers and slow, manual, legacy processes.
We’ve built FirstMotion to be leaner, more intelligent, faster, more focused on growth & more deeply B2B software focused than any SEO agency that has come before us.
We believe that to win at AI search, deep audience intelligence has never been more important.
That’s why we’re built around ContextualJourney™, our technology platform that uses millions of B2B buyer data points to understand buying behaviour and intent, helping us lead our clients into the future of AI-native search with clarity & confidence.
A New Model for a New Era
We're building FirstMotion as a challenger to the slow and cumbersome legacy SEO agency model.
FirstMotion
- Experienced specialists only
- Augmented by automation & AI
- Proprietary technology platform
- Consultancy model
- Focused on leads & pipeline
- Faster & leaner
- Better value
Legacy SEO Agencies
- Junior team members
- Manual processes
- Limited use of technology
- Slow traditional agency delivery model
- Focused on rankings, clicks and visibility
- Slow & cumbersome
- Declining value
Our Technology PLATFORM
ContextualJourney™
Our platform is built exclusively around B2B software buying journeys. It helps us deliver audience intelligence, buyer journey analysis, prompt mining & content mapping - powered by best in class data enrichment, AI & millions of B2B buying data points.
Our data & technology partners
FirstMotion's GEO methodology: PromptPath™
PromptPath™ is FirstMotion’s AI search consulting framework, providing B2B software brands with decision support, strategic direction, and the confidence to future proof their go to market as AI-first buyer journeys evolve.
01
Audience Intelligence
In a keyword-less world, we believe a winning B2B search strategy has to start with deep audience intelligence. Our ContextualJourney™ platform delivers B2B buyer journey insights that shape our AI search strategies for B2B software clients.
02
Intent Alignment
B2B buyer journeys are lengthy, considered and complex. Only through analysing journey search behaviour, pain language, decision logic, emotional triggers, goals etc can we begin to understand the prompts buyers might be using inside tools like ChatGPT.
03
Prompt & Influence Analytics
Next we can begin to understand how visible a brand, and its competitors, currently are within LLMs like ChatGPT, Perplexity & Google AI Overviews. This includes understanding the sources & content that AI models are referencing, allowing us to begin to reverse engineer part of the AI visibility process.
04
Content & Experience Optimisation
Our focus becomes developing a content strategy aligned with the audience intelligence, buyer journey and visibility/influence analytics, whist optimising existing content & assets.
05
Signals & Citation Strategy
Finally we develop strategies for the sources of influence that AI tools reference and that we know they like to train on, building visibility in the ecosystems that matter.
"By 2028, brands’ organic search traffic will decrease by 50% or more as users embrace generative AI-powered search."
The challenges we'll help you solve
“Our Exec team keeps asking why we don’t show up in ChatGPT/Perplexity/ Claude/Google AI Overviews for our key use cases.”
“We don’t know how visible we are or what our competitors are doing in AI search.”
“Our best content isn’t being surfaced by AI tools, even though we focus on keywords and rank on Google.”
“We haven’t mapped our buyer journeys to how decision makers increasingly use AI assistants.”
“We’re seeing traffic from SEO falling, and PPC effectiveness declining, but don’t have a plan.”
“We’re investing in ABM and performance marketing, but missing discovery moments in AI search.”
“We need a partner that can consider both ‘traditional SEO’ and GEO.”
“There are so many tools & data sources and we’re not sure how to set KPIs, define a strategy or measure success.”
Interested in working together?
Explore FirstMotion's latest insights
About SEO & AI Search
A GEO or AI SEO agency is a new breed of digital marketing agency specialising in AI search optimisation. Similar to a SEO agency, but focusing on visibility, traffic and results from tools like ChatGPT. FirstMotion is one of the only Generative Engine Optimisation/Answer Engine Optimisation agencies working exclusively with B2B software companies, but also working across ‘traditional’ SEO as well.
Absolutely not. We don’t believe SEO is dead, nor do we believe that any clients should have to make a choice between SEO or GEO/AEO. It’s not about choosing one or the other – it’s about considering the full search landscape, including AI tools, and adjusting a strategy if needed.
Yes, we’re building FirstMotion around an AI first proposition, but we do not believe it’s a choice between one or the other – SEO and AI Search have to be considered side by side. For some clients there is nothing special that we have to do to drive visibility inside AI search – all the typical approaches to SEO remain the same. But for others there are opportunities unique to AI platforms.
We help B2B software companies track and optimise for leading AI search tools such as ChatGPT, Claude, Perplexity, Microsoft Copilot and Google AI Overviews. Part of our early audience intelligence work is understanding buyer behaviour, and the AI tools that may be most likely to be used, based on demographic and company data. B2B buyers are using AI tools as buyer enablement co-pilots – not just to find software, but also to help them make decisions as the buyer journey progresses.
Generative Engine Optimisation in a B2B context means mapping prompts (AI based searches) on to the buyer journey. It relies on a deep audience understanding, and carefully taking SEO keywords and translating them into AI prompts. Our ContextualJourney™ platform helps clients on this transition to AI native buyer journeys, mapping AI search behaviour and prompts onto buyer journey stages.
Yes. We believe that in lengthy and complex B2B buyer journeys there are opportunities to handle objections, clarify pricing, and surface differentiators earlier in the buyer journey and therefore that Generative Engine Optimisation can help reduce friction and accelerate decisions.
At FirstMotion we believe that AI search tools in an enterprise B2B context should support the full buyer journey – not just initial discovery. AI tools can influence B2B buyers at every stage of their journey: initial research, vendor comparison, technical evaluation, pricing analysis, contract negotiation and even post sale support and retention.
Our proprietary technology platform, ContextualJourney™, sits at the core of helping our clients win in AI search. It’s built around B2B software buyer journeys, helping B2B SaaS and enterprise software companies define winning AI search optimisation strategies. We believe deep audience intelligence is at the core of AI search success, so ContextualJourney™ plays a big role in this process along with data enrichment, influence intelligence and content strategy. We also use a number of other third party best in class tools for analytics and data.
We believe that the marketing services partners of the future need to be more specialist than ever to deliver value for clients. So as B2B SaaS and software AI SEO specialists, our entire methodology and technology platform is built around the B2B buyer journey, and how AI search can play a role in driving growth for our clients. Our founder previously built and sold a leading B2B SaaS SEO agency, working with clients like Amazon, Codat, Peak AI, SuperAwesome, Nexthink, Vertex, Amplitude, Sitecore, NetDocuments & many others.