Why a16z is betting on GEO, and what it means for B2B marketers
When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO.
Reddit: a critical part of an AI search visibility strategy?
A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.
Is product documentation a gold mine for AI search optimisation & AI native B2B buyer journeys?
Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies?
G2.ai: the future of G2 in AI search & B2B buyer journeys
What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.
What types of AI prompts should B2B software companies optimise for?
How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility?
Guide: Generative Engine Optimisation for B2B software marketers
What is Generative Engine Optimisation (or AIO, LLMO, AEO), is SEO dead, and what's the impact for B2B marketers?