Resources

AI search strategy,
by the people doing it.

GEO, AEO, and the mechanics of being found when your buyers are talking to AI. Everything we publish, newest first.

Guide ChatGPT

Which brands get cited in AI vendor comparisons and why

Most SaaS brands are invisible in AI-generated vendor comparisons. Here's what ChatGPT, Perplexity and AI Overviews use to decide which brands to recommend.

André Veiga André Veiga
Guide ChatGPT

How to Measure Share of Voice in ChatGPT and Perplexity

Only 22% of marketers track AI visibility, and most measure just one platform. Here's how to calculate AI SOV across ChatGPT, Perplexity, AI Overviews and AI Mode.

André Veiga André Veiga
GEO

Building a Context-First AI Search Optimisation Strategy (2026)

Fewer than 10% of AI-cited sources rank in Google's top 10. Here's how to build a context-first GEO strategy that earns AI citations in 2026.

Alex Price Alex Price
Guide GEO

How to Evaluate a GEO Agency for B2B SaaS

Learn the critical questions to ask when selecting a Generative Engine Optimisation agency to improve your B2B SaaS brand's visibility in AI search results.

Alex Price Alex Price
Guide GEO

How to Implement a Generative Engine Optimisation Strategy for B2B SaaS (2026)

Learn how to implement a GEO strategy to improve AI search visibility, build brand authority, and secure citations in LLM-generated responses.

Ben Hodgson Ben Hodgson
Guide GEO

How to Select a Specialized GEO and AI Search Agency for B2B SaaS

Learn how to evaluate and select a B2B SaaS agency for Generative Engine Optimisation and AI search strategy to improve your visibility in LLMs.

Ben Carter Ben Carter
Guide GEO

How to Select and Budget for a B2B SaaS GEO Agency

Learn how to define your AI search goals, set a realistic budget for GEO, and vet specialized agencies to improve your visibility in AI search results.

André Veiga André Veiga
Guide GEO

Why B2B SaaS Companies Must Invest in Generative Engine Optimisation

Learn why B2B SaaS companies are shifting to Generative Engine Optimisation to maintain visibility as buyers move from traditional search to AI tools.

Tom Batting Tom Batting
Guide B2B SaaS

B2B SaaS Content Strategy for AI Search Engines

87% of B2B software buyers say AI tools are changing how they research software. Here's the content strategy B2B SaaS brands need to earn AI citations in 2026.

Ben Carter Ben Carter
Digital PR

How Earned Media and Brand Mentions Drive AI Citations

Muck Rack's analysis of 25 million AI citations found earned media accounts for 84%. Here's how brand mentions build AI citation rates in 2026.

Ben Hodgson Ben Hodgson
Guide Digital PR

Digital PR for AI Search: The Complete Strategy Guide (2026)

Muck Rack found 94% of AI citations come from earned media, not brand-owned content. Here's the complete digital PR strategy for AI search visibility in 2026.

Ben Carter Ben Carter