Insights

When GPT-4 launched in March 2023, it was the first time many marketers realised that search might not be confined to Google […]

Google has written a new blog post, claiming that AI within its search products is resulting in happier users and better quality […]

Is traffic or referrals from AI search tools like Perplexity or ChatGPT higher quality and more likely to convert than traffic from Google? Here's what the data says.

Google has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers.

Every few years, someone proclaims the death of SEO. In 2025, with AI agents embedded in every browser, document and workspace, the […]

Backlinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO?

We explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey.

Need to invest in AI SEO / generative engine optimisation (GEO) but need to build the business case for your Founder, CEO or CFO?

A B2B software marketers guide to choosing a generative engine optimisation, LLMO or AI search agency/consultancy partner. Includes evaluation scorecard download.

What role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity?

Wondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey.

We explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems.