Insights

How can enterprise B2B marketers transition from SEO keywords to prompts that are aligned with their buyer journeys to drive AI search/GEO results?

Our live and regularly updated database of all the latest original, data led studies, research and insights relating to AI search & Generative Engine Optimisation (GEO, LLMO, AIO, AEO).

Google AI Overviews and AI mode is changing the search results page - here's how to diagnose if it may be causing your organic traffic drop.

Generative Engine Optimisation (GEO) is brand new territory in lots of respects. Who are the experts?

Frequently asked questions about Generative Engine Optimisation and how to improve visibility inside AI search engines.

Wondering what the difference really is between SEO and GEO? Here's everything you need to know about AI search.

Wondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats.

If you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before.

Looking to improve visibility or 'rankings' in AI answers from ChatGPT? Here's how we approach improving generative engine and AI search visibility performance.

But what really is a generative engine optimisation or AI SEO agency? Is it really any different to a standard SEO agency?

The shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings.

Trying to get your head around the new world of AI search and generative engine optimisation? Our glossary is here to help.