The FirstMotion Story

FirstMotion launched in 2025 by Tom Batting, a Forbes 30 Under 30 entrepreneur with multiple exits. Backed by Alex Price, an exited agency founder & investor, FirstMotion was created to solve a growing problem: AI is reshaping how B2B buyers search, evaluate and decide, and most companies aren’t ready.

Tom Batting and Alex Price - FirstMotion
Tom Batting - Founder FirstMotion

Why we're different

"I started FirstMotion because I’ve lived the challenge of building and scaling businesses myself. I know how hard it is to cut through, especially when the rules of search and visibility are changing so fast.

With FirstMotion, I wanted to build the agency I wish I’d had as a founder, practical, fast-moving, technology-first, and always focused on the results that really matter."

Tom Batting, Founder

We’re built for the AI-first era: lean, fast, technology-enabled, and focused on one thing, turning search into a pipeline engine.

At FirstMotion, we know what’s at stake because we’ve been there. And we bring that same urgency and ambition to every client we work with.

Interested in working together?

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