FirstMotion launched in 2025 by Tom Batting, a Forbes 30 Under 30 entrepreneur with multiple exits. Backed by Alex Price, an exited agency founder & investor, FirstMotion was created to solve a growing problem: AI is reshaping how B2B buyers search, evaluate and decide, and most companies aren’t ready.
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"I started FirstMotion because I’ve lived the challenge of building and scaling businesses myself. I know how hard it is to cut through, especially when the rules of search and visibility are changing so fast.
With FirstMotion, I wanted to build the agency I wish I’d had as a founder, practical, fast-moving, technology-first, and always focused on the results that really matter."
Tom Batting, Founder
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