Ben Carter is Lead Content Strategist at FirstMotion, where he owns content strategy and execution across a portfolio of B2B software and SaaS clients. With over 10 years of experience in SEO content, he builds content programmes that perform in both traditional search and AI-generated answers, helping brands rank on Google and get cited by ChatGPT, Perplexity, and Google AI Overviews. His work blends editorial rigour with GEO expertise, at the intersection of clear messaging and how AI systems retrieve and surface information.
