Pricing · For VCs & Investors

Portfolio pricing, built for how you invest.

The same fixed-scope model we run for direct clients, applied company by company or across your whole portfolio, with the benchmarking and reporting a fund actually needs.

Portfolio outcomes

The numbers our partners put in their board packs.

4.2×
avg citation lift

across portfolio companies active for 6+ months

91%
client retention

engagements that extend beyond the initial term

£2.1M
influenced pipeline

attributed to AI-assisted discovery for a single portfolio company in 6 months

How it's structured

Per company, or across the whole fund.

01

Strategy phase, per company

From £5,995

The same standalone, fixed-scope strategy phase we run for any client, scoped to each portfolio company. See what's included →

02

Portfolio retainer

From £3,500/mo

For multi-brand, multi-market or cross-portfolio programmes, scope, term and cadence built around your priorities.

03

Portfolio workshop

£999 Free

Free for a limited time: a half-day AI search strategy workshop for your investment team or a portfolio company. See what's included →

What's included

Built for how VCs operate.

Portfolio-wide onboarding

We baseline AI visibility across your entire portfolio, identifying which companies are at risk and which have breakout potential.

Prioritised deployment

We focus first on companies approaching Series A/B, where category authority in AI engines has the greatest impact on narrative and valuation.

Reporting for LPs

Clean, board-ready reporting on citation share, organic growth metrics and influenced pipeline, the kind of data that tells a compelling growth story.

Tracking from day one

Portfolio companies get our full tracking, prompt mapping and pipeline attribution set up from day one, no black box, no waiting for a quarterly report.

Strategy & advisory workshops

Bring your portfolio into the room.

A half-day session with your investment team or portfolio companies on how AI search is reshaping B2B buyer journeys, and exactly what to do about it before your competitors do.

Limited workshop slots available
Book a workshop slot
Tom Batting presenting an AI search strategy workshop to a room of founders and investors

Tom Batting, leading an AI search strategy session for founders & investors — PEF London

FAQ

Frequently asked questions

How is portfolio pricing structured?

Each portfolio company starts with the same standalone strategy phase we run for any client, from £5,995, scoped to that company. From there, an optional retainer runs from £3,500/month per company, with cross-portfolio benchmarking and board-ready reporting layered on top.

Do you work across a whole fund, or one company at a time?

Both. Some VCs bring us in company-by-company as they identify priority investments; others run a portfolio-wide baseline audit first, then prioritise deployment based on what it finds.

Can pricing flex across a large portfolio?

Yes. Portfolio-wide programmes are scoped and priced around your priorities, more companies engaged, or a longer commitment, typically improves the per-company rate. Talk to us for a portfolio-specific quote.

Let's have a conversation, not a sales pitch.

Book a free 20-minute call to talk through your portfolio.

Talk to the team