Services · SEO
We don't believe SEO is dead. We believe it's the foundation that AI Search Optimisation, GEO and AEO are all built on. It needs rebuilding with new rigour for an index that increasingly answers instead of just ranking.
What it is
AI Search Optimisation is the umbrella term for visibility across every AI-mediated way buyers now find you, Google AI Overviews and AI Mode, plus the generative and answer engines. Traditional SEO is the foundation underneath all of it.
Technical health, topical authority and third-party trust signals are exactly what generative engines evaluate too. They're just applied through a different lens. Get the SEO fundamentals right and GEO and AEO have something solid to build on. Without them, AI engines have nothing to cite.
What we do
FAQ
Yes. AI Search Optimisation and generative engines are built on the same underlying signals as traditional SEO, technical health, topical authority, and third-party trust. Strong SEO fundamentals are the foundation GEO and AEO are built on, not a separate, declining channel.
AI Search Optimisation is the umbrella term for making a brand visible across the full spectrum of AI-mediated discovery: Google AI Overviews, AI Mode, and the generative and answer engines (ChatGPT, Perplexity, Claude, Gemini, Copilot). It sits alongside, and depends on, solid traditional SEO.
Rankings and organic sessions are inputs. The metrics we report on are leads, pipeline and influenced revenue, alongside citation rate and AI visibility, so SEO work is judged on the same terms as the rest of the programme.
Book a free 20-minute call. We'll tell you honestly whether we can help.