The people behind the thinking.

Tom Batting is a Forbes 30 Under 30 entrepreneur and founder of FirstMotion. Having built and exited multiple ventures, he created FirstMotion to help established B2B software companies stay visible as AI reshapes how buyers search and decide. He writes about GEO, AI search strategy, and turning organic search into a pipeline engine for B2B SaaS brands.

Alex built a digital agency from solo founder to a ~35-person team with multi-million £ revenues before selling in 2022 at age 29. He also founded FINITE, a B2B marketing community for software CMOs. At FirstMotion he applies that operator experience to AI search strategy for B2B software companies.

Ben Hodgson is a Growth Strategist - Technical at FirstMotion, bringing over 5 years of technical SEO experience from agency roles at Total SEO and The Evergreen Agency. He works across client accounts on AI search visibility and GEO strategy, helping B2B brands build presence in the search results and AI-generated answers that increasingly shape the modern buyer journey.