About FirstMotion
B2B buyers now ask AI before they ask a colleague. We make sure the answer is you, senior people you can actually name, not a login and a PDF report.
Trusted by teams like these
Why we exist
B2B buyers now research in ChatGPT and AI-generated answers long before they reach your site. Being found isn't enough any more, you need AI to actually recommend you.
We built FirstMotion to do that on purpose: senior specialists who track every change in how AI search works, focused on the numbers that matter to a board, leads, pipeline and revenue.
How we work
No junior teams learning on your account. Every engagement is run by people who've done it before.
ChatGPT, Google and Perplexity change how they work constantly. We monitor it every week so your visibility doesn’t quietly disappear.
Citations and rankings are means, not ends. We report on leads, pipeline and revenue, the things a board actually cares about.
No long lock-in. We scope the strategy phase tightly, then flex ongoing support to your priorities as they change.
Who you'd be working with
Every account is run by senior people, not junior staff learning on your budget.
Tom Batting
CEO & Founder
Forbes 30 Under 30. Built and exited multiple companies before founding FirstMotion.
Doing this since 2016
Alex Price
Investor & Director
Grew a digital agency from solo founder to ~35 people before selling it in 2022.
Doing this since 2015
Ben Hodgson
Growth Strategist - Technical
5+ years in technical SEO across agency roles at Total SEO and The Evergreen Agency.
Doing this since 2019
Ben Carter
Growth Strategist - Content
10+ years in content production, now focused on answer-first content for AI search.
Doing this since 2014
André Veiga
Content Strategist
Works day-to-day with B2B software companies on GEO, AEO and SEO strategy.
Doing this since 2021
“I've lived the challenge of building and scaling businesses myself. FirstMotion is the agency I wish I'd had as a founder, practical, fast-moving, and always focused on the results that matter.”
Tom Batting CEO & Founder, FirstMotion
“I've worked with Tom across multiple ventures, and he led a complete overhaul of our digital platform based on market data, competitive landscape analysis and modern discovery behaviour.
Most agencies sell you an off the shelf SEO playbook. Tom operates with a live pulse on the actual shifts happening across algorithmic search and generative engines (AEO and GEO). More importantly, he strips away the jargon. He explains complex algorithmic changes in plain English, treats your team as collaborative partners, and prioritises early, high impact fixes that deliver immediate commercial returns. He is my first port of call for digital growth strategy.”
Richard Robinson Co Founder, Revo Legal Research & thinking
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Careers
FAQ
The named specialists on this page, not a rotating pool of junior account managers. You'll know exactly who's doing the work and can speak to them directly.
No. Strategy, content and technical work are all done in-house by our team, so quality and context stay consistent as your account grows.
We're deliberately small, so we work with a limited number of clients at a time rather than spreading thin. You'll get senior attention throughout, not just at the pitch stage.
Most agencies bolt AI search onto an existing SEO or PR retainer, with junior teams doing the execution. We're built specifically for B2B SaaS, senior specialists only, nobody learning on your account, and we're measured on pipeline and revenue rather than citation counts for their own sake.
Book a free 20-minute call. We'll tell you honestly whether we can help.
Book a free 20-minute call