How-to guides
Direct answers to the questions B2B marketers, and AI engines, actually ask about GEO, AEO and AI Search Optimisation, newest first.
Learn the critical questions to ask when selecting a Generative Engine Optimisation agency to improve your B2B SaaS brand's visibility in AI search results.
Alex Price Learn how to implement a GEO strategy to improve AI search visibility, build brand authority, and secure citations in LLM-generated responses.
Ben Hodgson Learn how to evaluate and select a B2B SaaS agency for Generative Engine Optimisation and AI search strategy to improve your visibility in LLMs.
Ben Carter Learn how to define your AI search goals, set a realistic budget for GEO, and vet specialized agencies to improve your visibility in AI search results.
André Veiga Learn why B2B SaaS companies are shifting to Generative Engine Optimisation to maintain visibility as buyers move from traditional search to AI tools.
Tom Batting 87% of B2B software buyers say AI tools are changing how they research software. Here's the content strategy B2B SaaS brands need to earn AI citations in 2026.
Ben Carter Muck Rack found 94% of AI citations come from earned media, not brand-owned content. Here's the complete digital PR strategy for AI search visibility in 2026.
Ben Carter Internal linking distributes link equity, builds topical authority, and gives AI systems the structural context they need to understand what a site covers.
Ben Carter How to track brand visibility across AI platforms: the tools, metrics and frameworks to monitor AI citations, share of voice and sentiment scores.
Alex Price AI-referred traffic converts at 14.2% versus Google organic's 2.8%, yet only 16% of Fortune 500 companies currently track AI search performance. Here's how to prove it.
Ben Carter The GEO KPIs B2B software brands need to track: citation rate, AI share of voice, referral traffic conversion and sentiment scoring explained.
Ben Hodgson GEO performance explained: the metrics, tools and frameworks B2B software brands need to track AI visibility, citations and referral traffic.
Tom Batting