Services · Digital PR
84% of AI citations come from non-paid, non-brand-owned sources. Your own website was never going to be enough. This is how we earn the third-party coverage AI engines actually cite.
What it is
Large language models build their understanding of a brand's authority from third-party sources, not from what the brand publishes about itself. Editorial coverage, expert commentary, original research and the Reddit threads your buyers already trust are the raw material AI engines pull from when they decide who to cite.
Brand mentions correlate roughly three times more strongly with AI visibility than backlinks do. We build the earned-media footprint that produces those mentions, targeted at the exact publications and communities AI engines retrieve from in your category, rather than chasing generic domain-authority link building.
What we do
FAQ
Digital PR for AI search is the practice of earning editorial coverage, brand mentions, and third-party citations in the publications that AI engines retrieve from when generating direct answers for buyer queries. Where traditional digital PR focuses on backlinks and domain authority, digital PR for AI search focuses on earned media breadth, brand mention volume, and placement quality in the specific publications AI platforms treat as authoritative references for a given category.
AI engines cite Reddit constantly, for some comparison and "which is better" prompts, it's the single most-used source. Threads read as authentic, nuanced and current in a way static content doesn't, exactly what models are trained to prefer. For B2B categories with active communities, a deliberate Reddit strategy is often one of the fastest ways to move AI citation rate.
We run a consistent set of target prompts across ChatGPT, Perplexity, Google AI Overviews and Claude weekly, tracking how often the brand appears and how citation rates shift after specific placements. Alongside that, we monitor brand mention volume across authoritative publications, the leading indicator that most strongly predicts AI search visibility over time.
We do both. Our content team writes the briefs, drafts and published assets directly, so the strategy and the execution stay connected rather than handed off between separate teams.
Yes. SEO and GEO work on your own site and technical foundations. Digital PR builds the third-party coverage and brand mentions that sit outside your domain, which is exactly what AI engines weight most heavily when deciding who to cite. Without it, the other two have less raw material to work with.
Book a free 20-minute call. We'll tell you honestly whether we can help.