Research
Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.
Fewer than 10% of AI-cited sources rank in Google's top 10. Here's how to build a context-first GEO strategy that earns AI citations in 2026.
Alex Price Muck Rack's analysis of 25 million AI citations found earned media accounts for 84%. Here's how brand mentions build AI citation rates in 2026.
Ben Hodgson Wikipedia ranks second in AI citation share, accounting for up to 48% of ChatGPT's top-10 citations. Here's what that means for B2B brand visibility.
Tom Batting Topical authority now determines AI citation rates more than backlinks or domain authority. Here's how LLMs evaluate trust and what B2B brands need to do differently.
Alex Price Schema markup and AI search visibility: what the Ahrefs 2026 study found, what schema actually does for AI citations, and where to focus instead.
Ben Hodgson Why entity authority is the foundation of AI search visibility: how AI systems evaluate brands, what breaks citation rates, and how to fix it fast.
Tom Batting How Google AI Mode and AI Overviews select and cite sources: what the data shows, how citation selection works, and what to do about your AI visibility.
Ben Hodgson Our curated guide to UK GEO agencies: what each one does, who they suit, and how to tell genuine AI search capability from rebranded SEO services.
Tom Batting The AI retrieval ranking pipeline explained: learn how keyword search, vector search, hybrid retrieval and reranking determine which websites AI search engines surface.
Ben Hodgson How ChatGPT decides which brands to recommend: trust signals, training data, media coverage and content freshness explained.
Ben Hodgson Perplexity citation mechanics explained: learn how content freshness, domain authority, entity clarity and structured data determine which sources get cited.
Ben Hodgson Agentic AI is reshaping B2B buying by automating vendor discovery, procurement, and negotiations. Learn what this means for your go-to-market strategy.
Tom Batting