Research
Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.
Compare Profound alternatives and Semrush's AI visibility tools with working with a GEO agency, and see when a tool is enough for B2B software.
Tom Batting Influence Brave Search's index without a Search Console. See what Brave documents, what remains unconfirmed, and how to track your visibility.
Ben Hodgson AI SEO agencies do more than rebadge traditional SEO. Here's what a genuine AI search service includes, what results look like, and how to judge an agency.
André Veiga Fewer than 10% of AI-cited sources rank in Google's top 10. Here's how to build a context-first GEO strategy that earns AI citations in 2026.
Alex Price Muck Rack's analysis of 25 million AI citations found earned media accounts for 84%. Here's how brand mentions build AI citation rates in 2026.
Ben Hodgson Wikipedia ranks second in AI citation share, accounting for up to 48% of ChatGPT's top-10 citations. Here's what that means for B2B brand visibility.
Tom Batting Topical authority now determines AI citation rates more than backlinks or domain authority. Here's how LLMs evaluate trust in your brand.
Alex Price Schema markup and AI search visibility: what the Ahrefs 2026 study found, what schema actually does for AI citations, and where to focus instead.
Ben Hodgson Why entity authority is the foundation of AI search visibility: how AI systems evaluate brands, what breaks citation rates, and how to fix it fast.
Tom Batting How Google AI Mode and AI Overviews select and cite sources: what the data shows, how citation selection works, and what to do about your AI visibility.
Ben Hodgson Our curated guide to UK GEO agencies: what each one does, who they suit, and how to tell genuine AI search capability from rebranded SEO services.
Tom Batting The AI retrieval pipeline explained: how keyword search, vector search, hybrid retrieval and reranking decide which sites AI engines surface.
Ben Hodgson