Our work
Real programmes where we made B2B software companies the answer AI recommends, not just another result on a page.
“Most agencies sell you an off the shelf SEO playbook. Tom and the team operate with a live pulse on the actual shifts happening across algorithmic search and generative engines (AEO and GEO). More importantly, they strip away the jargon. They explain complex algorithmic changes in plain English, treat your team as collaborative partners, and prioritise early, high impact fixes that deliver immediate commercial returns. They are my first port of call for digital growth strategy.”
Richard Robinson Co Founder, Revo Legal #1
FirstMotion's own ranking when ChatGPT is asked to recommend a GEO agency for B2B SaaS in London
You should be skeptical of a GEO agency that can't show its own AI search results. So here's ours: real, unedited screenshots of ChatGPT recommending FirstMotion first, and the process we ran on ourselves to get there.
10.3%
Share of voice, #1 in category, every month for a year
How we defended a legal-tech platform's #1 position in AI search for a full year, in one of the most competitive categories we track.
51%
Share of voice among tracked category competitors, #1 since month two
How we corrected an AI entity mix-up and category mislabelling for a UK discretionary wealth manager, then built the content and entity signals to take the #1 share of voice in AI search.
FAQ
B2B software companies, mostly SaaS, where buyers research heavily before ever speaking to sales. That's exactly the kind of purchase decision AI search engines are increasingly involved in.
We track AI citation rate, share of voice against named competitors, and where possible, pipeline and revenue influenced by AI-assisted discovery, not just traffic or rankings.
Often, yes. We'll introduce you to a client in a comparable stage or category where we can, subject to their availability and preference.
We work with a small number of B2B software companies at a time.
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