The people behind the thinking.

Ben Carter is a Growth Strategist - Content at FirstMotion, bringing over 10 years of content production experience to B2B accounts. He focuses on the content side of AI search visibility, helping B2B brands build the answer-first content that earns citations in AI-generated answers as well as traditional search results.

André is a Content Strategist at FirstMotion, working with B2B software companies on GEO, AEO and SEO strategy.