12 articles
Writing by Ben
How to Select a Specialized GEO and AI Search Agency for B2B SaaS
Learn how to evaluate and select a B2B SaaS agency for Generative Engine Optimisation and AI search strategy to improve your visibility in LLMs.
B2B SaaS Content Strategy for AI Search Engines
87% of B2B software buyers say AI tools are changing how they research software. Here's the content strategy B2B SaaS brands need to earn AI citations in 2026.
Digital PR for AI Search: The Complete Strategy Guide
Muck Rack found 94% of AI citations come from earned media, not brand-owned content. Here's the complete digital PR strategy for AI search visibility in 2026.
How Internal Linking Strengthens AI Search Signals
Internal linking distributes link equity, builds topical authority, and gives AI systems the structural context they need to understand what a site covers.
How to Prove the Business Impact of AI Search Visibility
AI-referred traffic converts at 14.2% versus Google organic's 2.8%, yet only 16% of Fortune 500 companies currently track AI search performance. Here's how to prove it.
GEO/AEO/AI Search SEO Studies & Research Database (Live & Updated)
Our live and regularly updated database of all the latest original, data led studies, research and insights relating to AI search & Generative Engine Optimisation (GEO, LLMO, AIO, AEO).
Generative Engine Optimisation & AI Search: Your questions answered
Frequently asked questions about Generative Engine Optimisation and how to improve visibility inside AI search engines.
How to gain visibility in generative AI answers: GEO / AI SEO for Perplexity and ChatGPT
Looking to improve visibility or 'rankings' in AI answers from ChatGPT? Here's how we approach improving generative engine and AI search visibility performance.
The GEO Glossary: Key Terms B2B Marketers Should Know About AI Search Optimisation
Trying to get your head around the new world of AI search and generative engine optimisation? Our glossary is here to help.
Reddit: a critical part of an AI search visibility strategy?
A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.
Is product documentation a gold mine for AI search optimisation & AI native B2B buyer journeys?
Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies?
Guide: Generative Engine Optimisation for B2B software & SaaS marketers in 2025
The B2B SaaS marketers guide to Generative Engine Optimisation (or AIO, LLMO, AEO). Is SEO dead, and what's the impact for B2B marketers?