B2B SaaS SEO and GEO agency
Heads of marketing, demand generation leads and founders at VC-backed software companies now watch buyers shortlist vendors inside ChatGPT, Copilot and Gemini. We make sure your product is in that answer, described correctly, and backed by sources buyers trust.
How SaaS buyers shortlist now
B2B SaaS buyers now ask ChatGPT, Copilot, Claude, Gemini and Google AI Overviews which tools to shortlist before they visit a vendor's site. A B2B SaaS SEO and GEO agency makes sure your product is named, described accurately and cited in those answers, by working on your own pages and on the third-party sources AI engines retrieve.
Software is rarely bought by one person. A head of marketing, a head of RevOps, an IT lead and a finance approver each research differently, and more of them now start that research inside an AI tool. Each answer either names your product or names a competitor's.
The shift is measurable. LinkedIn research reported by Marketing Week found that 94% of B2B buying groups use large language models such as ChatGPT before engaging sales, and G2's 2026 buyer research found that 51% of B2B software buyers now start research with AI more often than with Google.
We map the prompts your buyers use at every stage, from the problem they are trying to solve to the vendor comparison and the security question that closes the deal. Then we work on the ones that decide the shortlist. Read more on which prompts B2B software companies should aim to appear in.
Illustrative examples of the prompts we track for B2B SaaS
Why B2B SaaS is different
When most products describe themselves the same way, an AI engine has little to separate them. It leans on evidence: reviews, comparison pages, third-party mentions and consistent entity data. Brands that supply that evidence get named.
Buyers ask for the best tool in a category, an alternative to the incumbent, or a head-to-head between two vendors. Those answers pull from review sites, listicles and forum threads as much as from your own pages, so that is where we work.
Pricing, integrations and features move quickly, and out-of-date third-party pages mislead AI engines. We find where the wrong version is coming from and fix it at the source.
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We map the questions your buyers ask AI by role and buying stage using our PromptPath™ method, then track them daily by engine and against named competitors.
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Answer-first comparison, alternative and evaluation pages written to be quoted, specific about your product and honest about where you fit.
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Review platforms, "best of" lists, editorial coverage and community threads on the domains AI engines retrieve for your category, built through digital PR.
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Schema, crawler access and consistent entity data so every engine describes you the same way, with share of voice and citation rate reported by engine, tied back to pipeline.
Case study, FirstMotion's own AI search proof
The problem. A GEO agency that cannot show its own AI search results is hard to trust. We wanted a claim anyone could check for themselves, on a narrow, high-intent prompt set rather than a broad one.
What we did. We ran the same four steps we run for clients on ourselves: prompt mapping, daily tracking by engine, diagnosis of what was driving citations, and a fix covering entity and schema signals, answer-first content and our third-party footprint.
The outcome. ChatGPT names FirstMotion as the top answer for the best GEO agency for B2B SaaS in London in 3 of 3 separate threads, and ranks it ahead of seven other named London agencies when asked for a shortlist. Every answer also noted we are a newer, smaller consultancy with a limited public case-study footprint, which is why we publish results one at a time.
Read the full case studyMeasurement source: ChatGPT threads screenshotted and published on the case study.
Profiles, ratings and category pages.
"Best of" and "alternatives" articles.
Reddit and other forum threads.
Trade press, analyst notes and roundups.
Product, pricing, integration and comparison pages.
In depth
AI engines lean on search indexes to find sources, so technical health, topical authority and a clean site structure still feed AI visibility. We run SEO alongside GEO as one programme, not as a separate retainer.
The difference is the goal. A SaaS company can rank well in Google and still be missing from the AI answers buyers read. We measure both, and we report on the gap between them.
We specialise in B2B SaaS and software brands, most often at Series A and B, where the buyer journey and the budget are specific to that stage. We see the most impact where buyers research vendors before they speak to sales.
AI search work matters less for brands that sell mainly through direct relationships, enterprise procurement or local search, and it is premature for pre-product companies, because third-party presence depends on a product in market with real users generating reviews and coverage.
For software selection prompts, independent analyses show review platforms and community sites such as G2, Reddit and LinkedIn being cited far more often than vendor pages. ChatGPT also increasingly favours answer-first sources over conversion-first brand pages.
That is why a SaaS programme cannot stop at your own website. The sources AI trusts have to say the right things about you too.
Pick three third-party destinations that matter for your category, then set a monthly target for new, specific reviews. Specificity beats praise: a named job role, the context, the problem and what changed after adopting the product. Distribution beats containment: reviews need to live where AI already looks for validation. Consistency beats spikes: regular new reviews support recency and reduce the risk of stale narratives.
Then turn the best review themes into on-site proof pages, and build a comparison and alternatives page set that references those themes honestly, including constraints and trade-offs. That honesty is what makes it trustworthy and citable.
It makes your software visible in two places at once: Google results and the answers generated by AI tools such as ChatGPT, Copilot, Claude, Gemini and Google AI Overviews. For SaaS that means mapping the prompts buyers use, building comparison and evaluation content, earning third-party mentions and reporting on share of voice by engine.
Yes. SEO optimises for ranking positions on a results page. GEO optimises for being named, cited and recommended inside an AI-generated answer. The signals overlap, which is why we run both together, but GEO adds prompt-level measurement and work on the third-party sources AI engines retrieve.
In our experience, early citation gains often appear within 8 to 12 weeks of the strategy phase finishing, and share of voice tends to compound over three to six months. Timelines vary by category and competition, and we do not guarantee specific rankings or citations.
Engagements start with a fixed-scope strategy phase, priced from £5,995 (+VAT) depending on scope. Growth retainers typically start from £3,500 (+VAT) a month. See the pricing page for the full breakdown.
We specialise in Series A and B software brands. AI search work is premature for pre-product companies, because third-party presence depends on a live product with real users who generate reviews and coverage.
Yes. Many teams keep an SEO partner for technical and content volume and bring us in for the AI search layer. We share a prompt set and reporting so the two programmes do not pull in different directions.
Start small and cheap. This week, publish direct answers to real buyer questions, and ask ChatGPT, Claude, Gemini and Copilot the buying questions in your category to see whether you are named in the shortlist and who is. This month, map the 20 prompts that matter, identify the third-party sources your category cites, and audit your site for thin, templated pages. This quarter, earn third-party placements, make the site agent-ready with structured data and clean HTML, and track your share of answer monthly.
Start with a free 20-minute call. We will talk through where your product and its closest competitors appear in AI answers, and tell you honestly whether we can help.