Legal Technology Platform
#1 Share of Voice, 12 Months Running
How we defended a legal-tech platform's #1 position in AI search for a full year, in one of the most competitive categories we track.
- 10.3%
- Share of voice, #1 in category, every month for a year
- +33%
- Share of voice growth in 12 months
- 2.29
- Average mention position, the strongest of any tracked brand in the category
The problem
The client competes in one of the most contested categories tracked in AI search: well-funded rivals run aggressive content campaigns, comparison pages, “best of” listicles, rapid publishing bursts, specifically engineered to win the citations AI engines pull from. Standing still wasn’t an option.
What we did
We rebuilt the foundation first, leading strategy on the client’s new website build and launch, then wiring in the technical SEO and entity/schema work that gives AI engines a clean, structured signal of who the client is and what it does. On top of that: daily content publishing, ongoing page optimisation, dedicated comparison pages, and off-site work to build the third-party citation footprint AI engines pull from.
The outcome
Twelve months on, the client holds the #1 position in its category on every metric that matters, visibility, share of voice, and average mention position, and has held it every single month, in one of the most competitive categories we track. Share of voice grew from 7.8% to 10.3%, and average mention position improved to 2.29, the strongest placement of any tracked brand in the category.