Legal tech SEO and GEO agency
General counsel, legal ops leads and law firm innovation teams now ask ChatGPT, Copilot and Gemini which platforms to shortlist. We make sure your product is named, described accurately and cited from sources buyers trust.
How legal buyers shortlist now
Legal buyers increasingly ask ChatGPT, Copilot, Claude, Gemini and Google AI Overviews which software to shortlist before they contact a vendor. A legal tech SEO and GEO agency makes sure AI names your platform, describes its features and security accurately, and cites trusted sources in those answers, across the prompts each legal buyer uses.
Legal software is bought by committees: general counsel, legal ops, IT security and procurement. Each of them asks AI a different question, and each answer either names you or names a competitor.
We track the prompts your buyers use at every stage, from problem to vendor comparison, and work on the ones that decide the shortlist.
Examples of the prompts we track for legal tech
Why legal tech is different
Comparison pages, "best of" lists and publishing bursts are built to win the exact citations AI engines pull from. Standing still means losing ground month by month.
If AI gets your security certifications, integrations or jurisdiction coverage wrong, a cautious legal buyer drops you without telling you. We find and fix those errors at the source.
Lawyers, legal ops and IT each search differently. Visibility on one persona's prompts can hide a gap where the decision is actually made.
01
Site structure and technical SEO that AI crawlers can read, including strategy on new site builds and launches.
02
A clear, structured signal of who you are, what you do and who you serve, consistent across every source AI reads.
03
Ongoing publishing and page optimisation, plus dedicated comparison pages that answer the vendor questions buyers ask AI.
04
Off-site work in the legal trade press, review platforms and lists AI engines retrieve when they answer legal tech questions.
Case study, legal technology platform
The problem. Well-funded rivals in one of the most contested categories we track were running aggressive content campaigns built to win AI citations.
What we did. We led strategy on the new website build, then layered technical SEO, entity and schema work, daily content, comparison pages and off-site citation building.
The outcome. #1 in category on visibility, share of voice and average mention position, every month for a year.
Read the full case studyEditorial coverage and roundups.
Profiles, ratings and category pages.
"Best of" and "alternatives" articles.
Reddit and legal community threads.
Product, security and comparison pages.
In depth
Our legal tech client's programme began with strategy on a new website build and launch. A rebuild is the cheapest moment to get structure, schema and entity signals right, because nothing has to be retrofitted and no existing visibility is put at risk.
If you are planning a rebuild or a replatform, bring the AI search requirements into the brief before design starts. Our website migration service covers how to protect the visibility you already have while you do it.
The strongest source of prompts and content is your own buyers. We take transcripts of sales calls with ideal customers and use AI to run a semantic analysis, pulling out the objections, pain points, common questions and challenges that come up again and again. Those findings seed the content strategy, so what you publish matches real buyer language and not guesswork.
We then break the prompts down by buyer journey stage, so visibility can be tracked across the full funnel and content gaps become specific.
Legal software is a B2B purchase, and B2B buyers have moved quickly. LinkedIn research reported by Marketing Week found that 94% of B2B buying groups use large language models such as ChatGPT before engaging sales, and G2's 2026 buyer research found that 51% of B2B software buyers now start research with AI more often than with Google. We do not have a legal-specific figure, and adoption will vary by firm size and practice area, so the most reliable test is to run the prompts your own buyers would use and see who is named.
We start by finding where the wrong description comes from, because AI repeats whatever its sources say. We then correct it at the source: your own pages, structured data and, where needed, the third-party sites involved.
Yes. Many teams keep an SEO partner for technical and content volume and bring us in for the AI search layer. We share a prompt set and reporting so the two programmes support each other.
We are open about conflicts. If we are already working with a close competitor, we will tell you before we start, and we do not share one client's data or prompts with another.
We write from facts you can evidence, particularly on security certifications and jurisdiction coverage, and we keep claims specific and sourced. We build in review by your own legal or compliance team before anything is published.
Engagements start with a fixed-scope strategy phase, priced from £5,995 (+VAT) depending on scope. Growth retainers typically start from £3,500 (+VAT) a month.
Start with a free 20-minute call. We will talk through where your platform and its closest competitors appear in AI answers, and tell you honestly whether we can help.