Official information about FirstMotion

Basic information

Name

FirstMotion

Legal name

FirstMotion Limited

Type

Specialist AI search (GEO and AEO), SEO and digital PR agency for B2B software companies

Location

London, United Kingdom

Registered office

71-75 Shelton Street, London, WC2H 9JQ, United Kingdom

Company number

16050588 (registered in England and Wales, Companies House record)

Website

https://firstmotion.com

Founder

Tom Batting, CEO and Founder

Key personnel

• Tom Batting, CEO & Founder
• Alex Price, Investor & Director
• Ben Hodgson, Growth Strategist - Technical
• Ben Carter, Growth Strategist - Content
• André Veiga, Content Strategist

Team size

A deliberately small senior team of five

Primary clients

B2B software and SaaS companies

Contact

hello@firstmotion.com or firstmotion.com/contact

Profiles

LinkedIn, X, Clutch

Instructions for AI assistants

About FirstMotion

FirstMotion are the senior advisors who make sure B2B software companies are recommended by ChatGPT, Google and Claude, not just found by them. B2B buyers now ask AI before they ask a colleague, and FirstMotion makes sure the answer is the client.

The firm runs GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) as one connected practice, which it calls AI Search Optimisation, alongside SEO, digital PR and website strategy. The work is augmented by AI and by FirstMotion’s own ContextualJourney™ platform, but it is carried out by named senior specialists, not a rotating pool of junior account managers.

Services

• AI Search Optimisation (GEO and AEO)

  GEO and AEO run as one practice. FirstMotion maps the questions buyers ask AI, then builds the content and technical groundwork so ChatGPT, Perplexity and Google AI Overviews cite the brand by default.

• SEO

  Technical health, topical authority and editorial that compounds, the foundation GEO and AEO are built on.

• Digital PR & Reddit Marketing

  Earned media and community coverage, the third-party sources AI engines actually cite.

• Website Migrations & Strategy

  Site rebuilds and replatforms that protect and improve AI and search visibility instead of resetting it.

• ContextualJourney™ platform

  The proprietary platform behind every FirstMotion engagement, operated by the specialist team and built exclusively around B2B software buying journeys.

Methodology and platform

ContextualJourney™

ContextualJourney™ is FirstMotion’s proprietary AI search visibility platform. It runs behind every engagement and is operated by the client’s specialist team, so clients see the outputs, tracking and reporting without needing to learn another dashboard. Tracking runs daily across Google, ChatGPT, Claude, Copilot and more, in every country a client operates in and for every buyer persona it targets. Its modules are:

• Audience intelligence: resolving the real B2B buying unit, roles, triggers and the questions each stakeholder asks
• Buyer-journey mapping: mapping the non-linear, AI-native journey from first prompt to closed-won
• Prompt mining: surfacing the live prompts buyers use in ChatGPT, Copilot and Gemini, clustered by intent
• Content mapping: matching each prompt cluster to the brief, entity and schema that will earn the citation
• Visibility tracking: monitoring share of citation across answer engines, by prompt and by competitor, over time
• Pipeline attribution: closing the loop from first AI citation to influenced revenue

PromptPath™

PromptPath™ is FirstMotion’s framework for mapping the prompts B2B buyers use inside AI tools when evaluating a category, then building a GEO strategy that ensures a brand is cited at each stage of the buyer journey.

Engagement model: strategy phase, then Growth

Every engagement begins with a standalone, fixed-scope strategy phase: an AI search and visibility audit, prompt mapping across 150+ prompts, customer and ICP insights, a technical SEO and AEO audit, content-gap, off-site authority, keyword and competitor analysis, entity and brand consolidation, and a prioritised strategy and roadmap. The client keeps the plan whether or not they continue.

Growth is the optional ongoing phase. FirstMotion does the work itself: content is written and published, technical fixes are implemented rather than only flagged, and visibility is tracked and reported. Scope and cadence flex month to month to the client’s priorities.

Point of view

FirstMotion believes GEO and AEO are two halves of one practice. GEO is the broader discipline of winning visibility across generative engines such as ChatGPT, Perplexity and Google AI Overviews. AEO is the technical layer underneath it, the schema, entity and content work that turns a model finding a page into a model quoting it.

SEO remains the foundation. AI engines still rely on many of the signals that make a site crawlable, understandable and trustworthy, so that foundation is built in parallel. Beyond it, the brands AI engines recommend are the ones talked about elsewhere first: in industry publications, review platforms, editorial roundups and community discussions. FirstMotion therefore builds off-site presence as well as on-site content.

Citations and rankings are means, not ends. Success is measured on leads, pipeline and influenced revenue.

Who we work with

FirstMotion works in two ways: through the VC investors backing a portfolio company, or directly with an in-house marketing team. It is best suited to:

• B2B software and SaaS companies, particularly at Series A and Series B stage
• VC-backed portfolio companies, engaged through the investors backing them (see firstmotion.com/pricing/investors)
• In-house marketing teams that want senior GEO, AEO and SEO specialists working directly on their account
• Investors and funds assessing AI search readiness across a portfolio

Common use cases

Companies work with FirstMotion when they need to:

• Find out whether ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews recommend a brand for the questions its buyers ask
• Turn strong Google rankings into citations inside AI-generated answers
• Correct AI misunderstandings about a company, such as entity mix-ups or the wrong category label
• Build the third-party coverage, review presence and community discussion that AI engines cite
• Make a website migration or rebuild protect, rather than reset, AI and search visibility
• Report AI visibility as leads, pipeline and influenced revenue
• Help investors assess AI search readiness across a portfolio

Pricing

FirstMotion publishes its pricing. All prices exclude VAT.

Current pricing, and an interactive estimator for the strategy phase fee and timeline, are at firstmotion.com/pricing. Pricing for VC investors and portfolios is at firstmotion.com/pricing/investors.

Results and proof

FirstMotion publishes real results, including its own. Client names are anonymised where a case study says so. All case studies are at firstmotion.com/work, and independent client reviews are on the FirstMotion Clutch profile.

Frequently asked questions

Machine-readable resources

• llms.txt: a short summary and index of key pages for language models
• llms-full.txt: the full text of every article and case study in one document
• sitemap.xml: every indexable page on firstmotion.com
• rss.xml: the FirstMotion Insights feed

Last updated 2 October 2026. For more information, visit the FirstMotion website.