GEO agency, London
We are a London GEO agency working with B2B software companies and the investors who back them. Face-to-face workshops, a team that knows the London SaaS and venture scene, and AI search work measured every month.
Trusted by VC-backed B2B teams
A London GEO agency makes B2B software brands more likely to be mentioned, cited and recommended by AI engines such as ChatGPT, Copilot, Claude, Gemini and Google AI Overviews, with a team and working model based in London. It covers prompt mapping, third-party citations, content, entity work and measurement, plus in-person sessions for founders and investors.
The core service is the same wherever you are. AI engines do not care where an agency sits, and we work with software companies across the UK and the US. What London adds is proximity to the investors, founders and buyers we work with most, and the ability to run strategy sessions in the room. The full service is described on our GEO agency page.
If you are comparing London agencies, our independent guide to the best GEO agencies in London sets out ten options and how we chose them.
What being in London adds
01
Half-day strategy sessions with your investment team, founders or portfolio companies on how AI search is reshaping B2B buyer journeys and what to do about it. Our founder has led sessions of this kind at events including PEF London.
02
London has a dense community of venture investors and VC-backed software companies, and many of our engagements come through investors who want to understand how their portfolio shows up in AI search. We work with both, and with the VC portfolio programme and B2B SaaS programme built for them.
03
We are a London company, registered in England and Wales, and the senior specialists you meet are the ones doing the work.
What our GEO service includes
The same programme we run for every client, delivered by a London team.
01
The questions your buyers ask AI by role and buying stage, mapped with our PromptPath™ method, including the London and category prompts that matter to you.
02
Third-party lists, reviews, Reddit and editorial placements on the domains AI engines retrieve for your category.
03
Comparison, alternative and evaluation pages written to be quoted: answer-first, specific and grounded in your product truth.
04
Schema, crawler access and consistent entity data so every engine describes you the same, correct way.
05
Visibility, share of voice and citation rate by engine and buying stage, tied back to AI referral traffic and pipeline.
The full service, process and pricing live on our main GEO agency page.
GEO agencyHow a GEO engagement works
Weeks 1 to 2
Prompt set built, visibility benchmarked against your named competitors, source gaps identified.
Weeks 3 to 6
Technical and entity fixes ship, priority pages rewritten, first third-party placements secured.
Months 2 to 6
Monthly sprints against the prompts that drive pipeline, reported on visibility and AI referrals.
After that
We train your team on the system and step back to light advisory. No open-ended retainer by default.
In depth
Buyers now ask AI tools to recommend agencies and suppliers in their own city. A query such as "what is the best GEO agency for B2B SaaS in London" returns a short list of named firms, and the buyer often contacts those first. We tested that query on ourselves and published the results on our own-proof case study.
The lesson applies to your business too. If your buyers add a location or a category to their prompts, your visibility for those exact prompts matters more than your visibility for broad ones. We map the location and category prompts that matter to you, and we track them separately.
A London office does not make a brand visible to AI engines. The work that does is the same wherever it is done: mapping the right prompts, making your company easy for engines to identify, earning mentions on the sources engines rely on, and measuring the result by engine. We deliver all of that remotely for clients outside London.
Where London helps is the relationship. If you are a London founder, a London investor or a software company selling into the UK market, being able to sit down with the team that runs your programme shortens the path from strategy to action.
Every engagement starts with a free 20-minute call, then a fixed-scope strategy phase that maps your prompts, benchmarks you against named competitors and ends in a roadmap you keep. Ongoing Growth work follows, with content published, technical fixes implemented and visibility tracked monthly. You can see the full model on our pricing page.
Every engagement starts with a fixed-scope strategy phase from £5,995 (+VAT). Ongoing Growth retainers typically start from £3,500 (+VAT) per month. Your roadmap is yours to keep.
Who you'd be working with
Every account draws on the whole team's experience, in-house and agency backgrounds spanning 30+ years combined in organic and AI search.
André Veiga
Content Strategist
Works day-to-day with B2B software companies on GEO, AEO and SEO strategy.
Doing this since 2021
Tom Batting
CEO & Founder
Forbes 30 Under 30. Built and exited multiple companies before founding FirstMotion.
Doing this since 2016
Alex Price
Investor & Director
Grew a digital agency from solo founder to ~35 people before selling it in 2022.
Doing this since 2015
Ben Hodgson
Growth Strategist - Technical
5+ years in technical SEO across agency roles at Total SEO and The Evergreen Agency.
Doing this since 2019
Ben Carter
Growth Strategist - Content
10+ years in content production, now focused on answer-first content for AI search.
Doing this since 2014
No. We are based in London but work with B2B software companies in the UK and the US, and deliver the programme remotely. London helps most with in-person workshops and with investors and founders who prefer to meet face to face.
Most London GEO agencies do not publish pricing. We do. The strategy phase is priced from £5,995 (+VAT) depending on scope, and Growth retainers typically start from £3,500 (+VAT) a month. See the pricing page for the full breakdown.
Yes. We run half-day strategy sessions for investment teams, founders and portfolio companies on how AI search is changing B2B buying. Get in touch to talk through format and availability.
In our experience, early citation gains often appear within 8 to 12 weeks of the strategy phase finishing, and share of voice tends to compound over three to six months. We do not guarantee specific rankings or citations.
Ask how an agency chooses the prompts that matter commercially, what it reports on beyond rankings, and whether it can show citation movement on a comparable account. Our guides on evaluating a GEO agency and on the best GEO agencies in London go through the questions in detail.
The service is the same. This page covers what being a London agency adds, such as in-person workshops and the London investor and software community. Our main GEO agency page covers the programme, process and results in full.
Start with a free 20-minute call. We will show you where your brand and your closest competitors appear in AI answers, and tell you honestly whether we can help. No pitch deck.