15 articles
Writing by Alex
Building a Context-First AI Search Optimisation Strategy
Fewer than 10% of AI-cited sources rank in Google's top 10. Here's how to build a context-first GEO strategy that earns AI citations in 2026.
How to Evaluate a GEO Agency for B2B SaaS
Learn the critical questions to ask when selecting a Generative Engine Optimisation agency to improve your B2B SaaS brand's visibility in AI search results.
The Future of Topical Authority: Teaching LLMs to Trust You
Topical authority now determines AI citation rates more than backlinks or domain authority. Here's how LLMs evaluate trust and what B2B brands need to do differently.
How to Track Brand Visibility Across Multiple AI Platforms
How to track brand visibility across AI platforms: the tools, metrics and frameworks to monitor AI citations, share of voice and sentiment scores.
Perplexity vs ChatGPT: Which Works Better for B2B SaaS Research in 2026?
Perplexity vs ChatGPT for B2B SaaS: which AI tool wins for research? Compare strengths, workflows, and when to use each in 2026.
Best GEO Agencies in London: 10 Top Partners for AI Search in 2026
London's 10 best GEO agencies for 2026. Compare specialists in generative engine optimisation, AI search visibility, and B2B SaaS strategy.
How to build the marketing business case for investing in AI search / generative engine optimisation
Need to invest in AI SEO / generative engine optimisation (GEO) but need to build the business case for your Founder, CEO or CFO?
How to choose a B2B SaaS GEO/AI SEO agency [with evaluation scorecard download]
A B2B software marketers guide to choosing a generative engine optimisation, LLMO or AI search agency/consultancy partner. Includes evaluation scorecard download.
Account Based Marketing (ABM) in the Age of AI Search
We explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems.
Is it really possible to be a GEO AI search agency expert?
Generative Engine Optimisation (GEO) is brand new territory in lots of respects. Who are the experts?
GEO vs SEO: What's the Difference?
Wondering what the difference really is between SEO and GEO? Here's everything you need to know about AI search.
What really is a GEO / AI SEO Agency?
But what really is a generative engine optimisation or AI SEO agency? Is it really any different to a standard SEO agency?
How AI Search is Making the B2B Dark Funnel Even Darker
There’s a new villain in the B2B dark funnel. Are AI tools like ChatGPT making attribution modelling even harder?
G2.ai: The Future of G2 in AI Search & B2B Buyer Journeys
What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.
Who are the leading GEO agencies for AI Search Optimisation and B2B?
A roundup of the top agencies and consultancies specialising in Generative Engine Optimisation (GEO) and AI search, with a focus on what to look for in a GEO partner in 2026.