13 articles
Writing by Ben
How to Implement a Generative Engine Optimisation Strategy for B2B SaaS
Learn how to implement a GEO strategy to improve AI search visibility, build brand authority, and secure citations in LLM-generated responses.
How Earned Media and Brand Mentions Drive AI Citations
Muck Rack's analysis of 25 million AI citations found earned media accounts for 84%. Here's how brand mentions build AI citation rates in 2026.
Does Schema Markup Increase Generative Search Visibility?
Schema markup and AI search visibility: what the Ahrefs 2026 study found, what schema actually does for AI citations, and where to focus instead.
The KPIs and Metrics That Actually Matter for a GEO Campaign
The GEO KPIs B2B software brands need to track: citation rate, AI share of voice, referral traffic conversion and sentiment scoring explained.
How Google AI Mode and AI Overviews Select Sources
How Google AI Mode and AI Overviews select and cite sources: what the data shows, how citation selection works, and what to do about your AI visibility.
How AI Search Engines Rank and Retrieve Websites
The AI retrieval ranking pipeline explained: learn how keyword search, vector search, hybrid retrieval and reranking determine which websites AI search engines surface.
How ChatGPT Decides Which Brands to Recommend
How ChatGPT decides which brands to recommend: trust signals, training data, media coverage and content freshness explained.
How Perplexity Decides Which Sources to Cite: Perplexity Citation Mechanics Explained
Perplexity citation mechanics explained: learn how content freshness, domain authority, entity clarity and structured data determine which sources get cited.
What is Google AI Mode and What Does It Mean for B2B Marketers?
Google AI Mode is changing how B2B buyers research vendors. Learn what it means for SEO, GEO, and your pipeline.
Google launches AI Mode in the UK - and What Has Changed Since
Google has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers.
Do Backlinks Still Matter for AI Search/GEO?
Backlinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO?
Is Google AI Overviews behind your organic traffic drop? Here's how to diagnose it
Google AI Overviews and AI mode is changing the search results page - here's how to diagnose if it may be causing your organic traffic drop.
Is Bing important when it comes to improving ChatGPT answer visibility?
If you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before.