23 articles
Writing by Tom
Why B2B SaaS Companies Must Invest in Generative Engine Optimisation
Learn why B2B SaaS companies are shifting to Generative Engine Optimisation to maintain visibility as buyers move from traditional search to AI tools.
How Wikipedia Content Influences AI Search Responses
Wikipedia ranks second in AI citation share, accounting for up to 48% of ChatGPT's top-10 citations. Here's what that means for B2B brand visibility.
Why Entity Authority Is the Foundation of AI Search Visibility
Why entity authority is the foundation of AI search visibility: how AI systems evaluate brands, what breaks citation rates, and how to fix it fast.
How to Measure the Performance of GEO-Optimised Pages
GEO performance explained: the metrics, tools and frameworks B2B software brands need to track AI visibility, citations and referral traffic.
Best UK AI Search & GEO Agencies in 2026: A Founder's View
Our curated guide to UK GEO agencies: what each one does, who they suit, and how to tell genuine AI search capability from rebranded SEO services.
How Agentic AI Is Changing the B2B Buying Unit
Agentic AI is reshaping B2B buying by automating vendor discovery, procurement, and negotiations. Learn what this means for your go-to-market strategy.
AI Search Readiness as a VC Due Diligence Criterion
AI search readiness is becoming a core VC due diligence signal. Here's what VCs should assess, the KPIs that matter, and how portfolio companies close the gap.
How to Optimise Content to Rank in AI Search Results
AI search is reshaping how buyers discover answers. Learn how to optimise content for AI search engines, earn citations, and build visibility in AI-generated responses.
AI Search Benchmarks for B2B SaaS: What Good Actually Looks Like in 2026
Discover the AI search benchmarks B2B SaaS companies need in 2026: Brand Visibility Score, Share of Model Voice, citation frequency, and GEO score targets.
From Keywords to Conversations: The AI Search Revolution in B2B SaaS
B2B SaaS buyers have shifted from keyword searches to conversational AI queries. What the AI search revolution means for your content, SEO, and GEO strategy.
AEO vs SEO: Why B2B Buyers Now Start Their Journey in ChatGPT
Answer Engine Optimisation isn't a replacement for SEO, it's the layer above it. Here's how the B2B buyer journey has shifted and what you need to do about it.
What GPT-5 Means for SEO & AI Search (GEO/AEO)
GPT-5 raises the stakes for brand visibility in AI-generated answers. What the latest OpenAI model means for your GEO strategy, AEO approach, and AI search performance.
Google says AI in Search is driving higher quality traffic
Google's own data shows AI-driven search results are delivering higher quality traffic to websites. What this means for B2B marketers investing in GEO and AI search visibility.
Is AI traffic higher quality & more likely to convert?
Is traffic or referrals from AI search tools like Perplexity or ChatGPT higher quality and more likely to convert than traffic from Google? Here's what the data says.
Is SEO dead? A B2B marketers guide in 2025
Is SEO dead or just evolving? An honest B2B marketer's guide to what traditional SEO still delivers and where GEO and AI search are taking over.
What results should B2B SaaS companies expect to see from investing in GEO/AI Search?
We explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey.
What's the role of a B2B website in a zero click world?
What role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity?
How are AI search tools like ChatGPT reshaping the B2B buyer journey?
Wondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey.
Enterprise B2B SaaS: How to map prompts for AI search/generative engine optimisation
How can enterprise B2B marketers transition from SEO keywords to prompts that are aligned with their buyer journeys to drive AI search/GEO results?
AI Search Statistics: The rise of AI Search Over Google (Updated 2026)
Wondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats.
Why Generative Engine Optimisation isn't about rankings - it's about probabilities
The shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings.
Why a16z is betting on GEO, and what it means for B2B marketers
When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO.
What types of AI prompts should B2B software companies optimise for?
How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility?