How-to guides
Direct answers to the questions B2B marketers, and AI engines, actually ask about GEO, AEO and AI Search Optimisation, newest first.
The GEO KPIs B2B software brands need to track: citation rate, AI share of voice, referral traffic conversion and sentiment scoring explained.
Ben Hodgson GEO performance explained: the metrics, tools and frameworks B2B software brands need to track AI visibility, citations and referral traffic.
Tom Batting AI search is reshaping how buyers discover answers. Learn how to optimise content, earn citations, and build visibility in AI-generated responses.
Tom Batting Google AI Mode is changing how B2B buyers research vendors. Learn what it means for SEO, GEO, and your pipeline.
Ben Hodgson Answer Engine Optimisation isn't a replacement for SEO, it's the layer above it. Here's how the B2B buyer journey has shifted and what you need to do about it.
Tom Batting Need to invest in AI SEO / generative engine optimisation (GEO) but need to build the business case for your Founder, CEO or CFO?
Alex Price A B2B marketers guide to choosing a generative engine optimisation or AI search agency partner. Includes a free evaluation scorecard download.
Alex Price How can enterprise B2B marketers transition from SEO keywords to prompts that are aligned with their buyer journeys to drive AI search/GEO results?
Tom Batting Google AI Overviews and AI mode is changing the search results page - here's how to diagnose if it may be causing your organic traffic drop.
Ben Hodgson Frequently asked questions about Generative Engine Optimisation and how to improve visibility inside AI search engines.
Ben Carter Wondering what the difference really is between SEO and GEO? Here's everything you need to know about AI search.
Alex Price Looking to improve visibility or 'rankings' in AI answers from ChatGPT? Here's how we approach improving generative engine and AI search visibility performance.
Ben Carter