You can claim your business profile on ChatGPT through ChatGPT Business Hub, which OpenAI launched in beta on 10 November 2026. Claiming is free at launch and takes 7 steps, including an identity check with Persona. It gives you a say in your details. ChatGPT’s recommendations stay independent of the claim.
Key takeaways
- Claiming a ChatGPT business profile is free at launch and needs no ads account
- You need Persona identity verification to edit your profile, see insights or get the blue check
- Claiming doesn’t guarantee higher placement or more recommendations from ChatGPT
- Business Agents are limited to eligible US ecommerce and online service businesses for now
FirstMotion is a London GEO agency for B2B software companies, and its methodology page explains how it tracks buyer prompts across ChatGPT and other AI engines. The steps below come from OpenAI’s help pages, policies and terms, checked against launch reporting on 13 November 2026. The UK details come from user reports on OpenAI’s developer forum.
What is a ChatGPT business profile?
A ChatGPT business profile is the page ChatGPT shows when a business appears in an answer. People can open it to read key details and, in some cases, chat with the business directly.
Claiming is how you get a say in what the page shows. ChatGPT Business is a separate paid plan for teams, and you don’t need it to claim a profile.
Who can claim a business in ChatGPT?
| Business type | Can I claim it now? | What to know |
|---|---|---|
| Online business with a website | Yes, where ChatGPT and verification are supported | Free at launch |
| Local store or restaurant | Existing US listings only | Each location is claimed separately |
| US ecommerce or online service business | Yes, plus a Business Agent | The agent needs verification first |
| OpenAI Enterprise customer or advertiser | Yes, through the OpenAI representative | No Business Hub claim needed |
According to OpenAI’s announcement, any eligible business located where ChatGPT is available can claim a profile, but eligibility depends on location, business type and OpenAI’s integrity checks. Under OpenAI’s terms, a business can also appear in answers without claiming.
Which ChatGPT account should you use?
Use a company-controlled ChatGPT account. Whoever claims the profile becomes its administrator, so a personal login leaves access with one person.
Before you start, have proof that you own the business or can represent it, and access to one verification route: a business phone, business email, DNS settings or a Shopify store. UK limited companies should also have their Companies House number ready, because the details you enter need to match official records.
Steps to claim a business profile on ChatGPT
Follow these 7 steps. Most of the waiting happens at steps 5 and 6.
| Step | What to do | What to know |
|---|---|---|
| 1. Open Business Hub | Sign in to ChatGPT and open Business Hub from the sidebar, or visit chatgpt.com/business-hub directly | Use a company-controlled account |
| 2. Search for your business | Type the business name and pick your listing from the suggestions | If it isn’t listed, you can add it |
| 3. Confirm the managing account | Click Get started and check the right account is selected | That account becomes the profile administrator |
| 4. Verify ownership | Choose a method OpenAI offers for your listing | See the verification table below |
| 5. Wait for the claim decision | OpenAI emails its decision or a request for more information | Review time varies, and you can cancel the claim while it’s under review |
| 6. Complete Persona identity verification | Follow the Persona instructions in OpenAI’s setup guide to submit your details | Required before you publish changes or view insights, and it may come before or after the claim decision |
| 7. Update key details | Update key details such as your website, description, category and logo | OpenAI reviews and publishes changes, and updates can take time to appear |
If your business isn’t listed, you’ll create a new profile instead, which adds category, description and business detail steps. In Search Engine Journal’s test, the website option let the author continue, while a new physical location ended on a waitlist.
Verification methods for your ChatGPT business claim
| Method | How it works | You need |
|---|---|---|
| Business phone | Choose text or an automated call, then enter the code | Access to the number shown |
| Business email | Enter the code sent to the address associated with your business | Access to that inbox |
| Website domain | Add the TXT record shown in ChatGPT to your DNS settings, then select Verify domain | DNS access |
| Shopify | Select Connect Shopify, review permissions and log in to your store | Shopify admin access |
You may not see all 4, because OpenAI shows only the methods offered for your listing.
How does identity verification work?
Persona is the third-party service OpenAI uses for identity checks, and it runs separately from the ownership check. You need it before you can publish changes, view insights, connect a product feed or create an agent. It may ask for government-issued ID, business registration details and proof that you can represent the business.
OpenAI emails its decision or asks for more information, and you can cancel the submission while it’s pending. The blue check appears once Persona approves you, and a claim alone doesn’t earn it. Depending on the route OpenAI offers, the check can come before or after the claim decision.
Can UK businesses claim a ChatGPT profile?
OpenAI hasn’t published a country list, but UK users report verifying ownership in Business Hub on OpenAI’s developer forum. Local shops and restaurants can’t claim yet because local claims are US only, and Business Agents are US only for now.
Sole traders have hit a snag. At least 2 UK sole traders reported that Persona made the VAT number field mandatory, even for sole proprietors who aren’t VAT registered. No OpenAI reply was visible in the thread when checked on 13 November.
What you can manage once you’ve claimed
After Persona approves you, you can update your website, business description, category, logo, delivery policy and return policy. OpenAI reviews and publishes changes, and updates can take time to appear. Admins can also invite teammates, and each person should use their own ChatGPT account.
Verified businesses can add a product feed with pricing and availability, by file upload or Shopify connection. You don’t need a Shopify store to claim a profile, as OpenAI’s business overview confirms.
Shopify merchants can connect their store from Business Hub or the Shopify admin to streamline verification. Products from eligible Shopify stores already reach ChatGPT through Shopify Catalog.
What Business Hub insights show
| Metric | What it counts |
|---|---|
| Mentions | Online business: ChatGPT references your website. Local business: ChatGPT shows a result for your location. Naming your brand alone doesn’t count |
| Website clicks | Clicks on links from supported ChatGPT surfaces. Your own analytics show whether a click became a visit or purchase |
| Discovery topics | Common themes in conversations where your business is cited |
| Time window | Aggregate activity over the past 28 days |
| Not shown | Individual prompts, users’ conversations, Business Agent chats and share of voice |
Insights display only once activity meets minimum thresholds, so smaller brands may see little data at first. A blank metric can also mean OpenAI is still collecting data.
What discovery topics tell you
Discovery topics show recurring themes in conversations where ChatGPT cites your site. Compare them with how your website describes your product, and check whether pricing, comparison and alternative questions appear.
If a topic shows up that your site doesn’t cover, that’s a page to build.
How to match your Google Business Profile
Make your claimed profile agree with your website and Google Business Profile, because profiles may include information from other sources, as OpenAI’s policy notes. Use the same business name, category and description everywhere. Fix mismatches at the source first, then update Business Hub.
Consistent details across LinkedIn, review profiles and directories also build entity authority, which shapes how AI describes you.
How Business Agents answer customer questions
A Business Agent lets interested customers chat with your business inside ChatGPT and ask questions about your products and policies. The chat is labelled and separate from ChatGPT’s own answers, and OpenAI doesn’t share Business Agent chats with businesses.
At launch, agents are available to eligible US ecommerce and online service businesses. You can only build and publish one after verification, which rules out creating an agent while Persona is pending.
Can you sponsor a Business Agent in ChatGPT Ads?
Sponsored Agents let people open a conversation from an ad, according to OpenAI’s ad help centre, which calls the format a limited alpha test with selected advertisers.
Benji Shomair, OpenAI’s VP of monetisation, described the Business Agent as the organic route and the sponsored agent as the paid one, built on the same agent. Claiming, publishing an agent and advertising are separate things. You don’t need an ads account to claim.
What claiming a profile doesn’t change
ChatGPT continues to make independent recommendations after you claim. A claim doesn’t change your visibility, per OpenAI. Shomair told Digiday that clearer business information could still help ChatGPT surface you in more relevant conversations.
You don’t get exclusive control of the listing either. OpenAI’s terms also allow it to supplement, edit or replace your information using other sources. Claiming also carries no guarantee of better placement or more sales, according to OpenAI.
The profile is free at launch, though Digiday reported that OpenAI hasn’t ruled out charging later. The Business Hub data analysis compares these counts with tracked ChatGPT prompts.
What to do after you claim
Claiming covers your own facts. What ChatGPT names depends on wider signals, and the guide to how ChatGPT recommends brands explains them in detail.
Run 10 to 15 buyer prompts for your category in a fresh ChatGPT session and note whether your brand is named and which competitors appear instead. Keep branded and non-branded prompts separate, because naming your brand in the question inflates results. Then list the review sites and directories ChatGPT retrieves where competitors appear and you don’t, and fix those listings.
Want to talk about ChatGPT visibility?
A claimed, accurate profile still leaves ChatGPT free to name a competitor first. If you’d like to talk through what comes after claiming, the FirstMotion team is available for a free 20-minute call. Form enquiries get a reply within 1 working day, and it’s one conversation first, with a scoped proposal only if it’s a fit.
If you go ahead, the work starts with an audit and baseline in weeks 1 to 2. Technical and entity fixes, rewritten pages and first third-party placements follow in weeks 3 to 6, and monthly sprints run from month 2 to month 6. After that, FirstMotion hands over to your team, with no open-ended retainer by default.
The ChatGPT visibility service covers the language-model specifics, and the wider GEO agency programme runs 5 workstreams as one plan.