Research
Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.
AI search readiness is becoming a core VC due diligence signal. Here's what VCs should assess, the KPIs that matter, and how portfolio companies close the gap.
Tom Batting Discover the AI search benchmarks B2B SaaS companies need in 2026: Brand Visibility Score, Share of Model Voice, citation frequency, and GEO score targets.
Tom Batting Perplexity vs ChatGPT for B2B SaaS: which AI tool wins for research? Compare strengths, workflows, and when to use each in 2026.
Alex Price London's 10 best GEO agencies for 2026. Compare specialists in generative engine optimisation, AI search visibility, and B2B SaaS strategy.
Alex Price B2B SaaS buyers have shifted from keyword searches to conversational AI queries. What the AI search revolution means for your content, SEO, and GEO strategy.
Tom Batting GPT-5 raises the stakes for brand visibility in AI-generated answers. What the latest OpenAI model means for your GEO strategy, AEO approach, and AI search performance.
Tom Batting Google's own data shows AI-driven search results are delivering higher quality traffic to websites. What this means for B2B marketers investing in GEO and AI search visibility.
Tom Batting Is traffic or referrals from AI search tools like Perplexity or ChatGPT higher quality and more likely to convert than traffic from Google? Here's what the data says.
Tom Batting Google has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers.
Ben Hodgson Is SEO dead or just evolving? An honest B2B marketer's guide to what traditional SEO still delivers and where GEO and AI search are taking over.
Tom Batting Backlinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO?
Ben Hodgson We explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey.
Tom Batting