Research
Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.
How ChatGPT decides which brands to recommend: trust signals, training data, media coverage and content freshness explained.
Ben Hodgson Perplexity citation mechanics explained: learn how content freshness, domain authority, entity clarity and structured data determine which sources get cited.
Ben Hodgson Agentic AI is reshaping B2B buying by automating vendor discovery, procurement, and negotiations. Learn what this means for your go-to-market strategy.
Tom Batting A step-by-step framework for auditing a B2B software company's AI search visibility during due diligence, from maturity baseline to revenue impact.
Tom Batting Discover the AI search benchmarks B2B SaaS companies need in 2026: Brand Visibility Score, Share of Model Voice, citation frequency, and GEO score targets.
Tom Batting Perplexity vs ChatGPT for B2B SaaS: which AI tool wins for research? Compare strengths, workflows, and when to use each in 2026.
Alex Price London's 10 best GEO agencies for 2026. Compare specialists in generative engine optimisation, AI search visibility, and B2B SaaS strategy.
Alex Price B2B SaaS buyers have shifted from keyword searches to conversational AI queries. What the AI search revolution means for your content, SEO, and GEO strategy.
Tom Batting GPT-5 raises the stakes for brand visibility in AI-generated answers. What the latest OpenAI model means for your GEO and AEO strategy.
Tom Batting Google's own data shows AI-driven search results deliver higher quality traffic. What this means for B2B marketers investing in GEO.
Tom Batting Is traffic from AI tools like Perplexity or ChatGPT higher quality and more likely to convert than Google traffic? Here's what the data says.
Tom Batting Google has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers.
Ben Hodgson