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Research

Analysis on the shift
to AI-first search.

Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.

Insights Research How-to Guides
GEO

Why a16z is betting on GEO, and what it means for B2B marketers

When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO.

Tom Batting Tom Batting
Reddit

Reddit: a critical part of an AI search visibility strategy?

A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.

Ben Carter Ben Carter
G2

G2.ai: The Future of G2 in AI Search & B2B Buyer Journeys (2026)

What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.

Alex Price Alex Price
Product Documentation

Is product documentation a gold mine for AI search optimisation & AI native B2B buyer journeys in 2026?

Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies?

Ben Carter Ben Carter
GEO Agency

Who are the leading GEO agencies for AI Search Optimisation and B2B in 2026?

A 2026 roundup of agencies specialising in Generative Engine Optimisation (GEO) and AI search for B2B, and what to look for in a GEO partner.

Alex Price Alex Price
GEO

What types of AI prompts should B2B software companies optimise for?

How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility?

Tom Batting Tom Batting