Research
Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.
What role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity?
Tom Batting Wondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey.
Tom Batting We explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems.
Alex Price Our live and regularly updated database of all the latest original, data led studies, research and insights relating to AI search & Generative Engine Optimisation (GEO, LLMO, AIO, AEO).
Ben Carter Generative Engine Optimisation (GEO) is brand new territory in lots of respects. Who are the experts?
Alex Price Wondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats.
Tom Batting If you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before.
Ben Hodgson The shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings.
Tom Batting There’s a new villain in the B2B dark funnel. Are AI tools like ChatGPT making attribution modelling even harder?
Alex Price When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO.
Tom Batting A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.
Ben Carter What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.
Alex Price