Research
Our own perspective and data on GEO, AEO and how B2B buyers are moving their research into AI, newest first.
Is SEO dead or just evolving? An honest B2B marketer's guide to what traditional SEO still delivers and where GEO and AI search are taking over.
Tom Batting Backlinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO?
Ben Hodgson We explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey.
Tom Batting What role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity?
Tom Batting Wondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey.
Tom Batting We explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems.
Alex Price Our live, regularly updated database of original studies, research and insights on AI search and Generative Engine Optimisation (GEO, AEO).
Ben Carter Generative Engine Optimisation (GEO) is brand new territory in lots of respects. Who are the experts?
Alex Price Wondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats.
Tom Batting If you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before.
Ben Hodgson The shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings.
Tom Batting There’s a new villain in the B2B dark funnel. Are AI tools like ChatGPT making attribution modelling even harder?
Alex Price