Resources
GEO, AEO, and the mechanics of being found when your buyers are talking to AI. Everything we publish, newest first.
Topical authority now determines AI citation rates more than backlinks or domain authority. Here's how LLMs evaluate trust in your brand.
Alex Price Internal linking distributes link equity, builds topical authority, and gives AI systems the structural context they need to understand what a site covers.
Ben Carter Schema markup and AI search visibility: what the Ahrefs 2026 study found, what schema actually does for AI citations, and where to focus instead.
Ben Hodgson Why entity authority is the foundation of AI search visibility: how AI systems evaluate brands, what breaks citation rates, and how to fix it fast.
Tom Batting How to track brand visibility across AI platforms: the tools, metrics and frameworks to monitor AI citations, share of voice and sentiment scores.
Alex Price AI-referred traffic converts at 14.2% versus Google organic's 2.8%, yet only 16% of Fortune 500s track AI search performance. Here's how to prove it.
Ben Carter The GEO KPIs B2B software brands need to track: citation rate, AI share of voice, referral traffic conversion and sentiment scoring explained.
Ben Hodgson GEO performance explained: the metrics, tools and frameworks B2B software brands need to track AI visibility, citations and referral traffic.
Tom Batting How Google AI Mode and AI Overviews select and cite sources: what the data shows, how citation selection works, and what to do about your AI visibility.
Ben Hodgson Our curated guide to UK GEO agencies: what each one does, who they suit, and how to tell genuine AI search capability from rebranded SEO services.
Tom Batting The AI retrieval pipeline explained: how keyword search, vector search, hybrid retrieval and reranking decide which sites AI engines surface.
Ben Hodgson How ChatGPT decides which brands to recommend: trust signals, training data, media coverage and content freshness explained.
Ben Hodgson