Resources
GEO, AEO, and the mechanics of being found when your buyers are talking to AI. Everything we publish, newest first.
Is traffic from AI tools like Perplexity or ChatGPT higher quality and more likely to convert than Google traffic? Here's what the data says.
Tom Batting Google has announced that AI Mode is rolling out in the UK - here's what it means for B2B marketers.
Ben Hodgson Is SEO dead or just evolving? An honest B2B marketer's guide to what traditional SEO still delivers and where GEO and AI search are taking over.
Tom Batting Backlinks have long been a prized asset of a traditional SEO strategy, but how important are they now in the world of generative engine optimisation and AI SEO?
Ben Hodgson We explore the benefits of generative engine optimisation, and the impacts investing in AI search/SEO may have on the B2B buyer journey.
Tom Batting Need to invest in AI SEO / generative engine optimisation (GEO) but need to build the business case for your Founder, CEO or CFO?
Alex Price A B2B marketers guide to choosing a generative engine optimisation or AI search agency partner. Includes a free evaluation scorecard download.
Alex Price What role does a B2B website need to play in a world where much of the buyer journey is happening inside AI tools like ChatGPT, Claude or Perplexity?
Tom Batting Wondering how AI tools like ChatGPT are reshaping the B2B buyer journey for good? We explore the AI native B2B buyer journey.
Tom Batting We explore how account based marketing (ABM) and generative engine optimisation (GEO) might have more overlap than it seems.
Alex Price How can enterprise B2B marketers transition from SEO keywords to prompts that are aligned with their buyer journeys to drive AI search/GEO results?
Tom Batting Our live, regularly updated database of original studies, research and insights on AI search and Generative Engine Optimisation (GEO, AEO).
Ben Carter