Resources
GEO, AEO, and the mechanics of being found when your buyers are talking to AI. Everything we publish, newest first.
Frequently asked questions about Generative Engine Optimisation and how to improve visibility inside AI search engines.
Ben Carter Wondering what the difference really is between SEO and GEO? Here's everything you need to know about AI search.
Alex Price Wondering how quickly AI search tools like ChatGPT are growing market share in search relative to Google? Here are some stats.
Tom Batting If you're looking to improve your brand's visibility ChatGPT, Bing could be a more important search engine than ever before.
Ben Hodgson Looking to improve visibility or 'rankings' in AI answers from ChatGPT? Here's how we approach improving generative engine and AI search visibility performance.
Ben Carter But what really is a generative engine optimisation or AI SEO agency? Is it really any different to a standard SEO agency?
Alex Price Trying to get your head around the new world of AI search and generative engine optimisation? Our glossary is here to help.
Ben Carter The shift from SEO to GEO or AI Search Optimisation needs a mindset shift for B2B marketers - the new world of AI search is no longer about rankings.
Tom Batting There’s a new villain in the B2B dark funnel. Are AI tools like ChatGPT making attribution modelling even harder?
Alex Price When the world's most influential VC investor speaks, we all listen. Andreessen Horowitz (a16z) recently shared their take on the future of GEO.
Tom Batting A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.
Ben Carter What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.
Alex Price