Resources
GEO, AEO, and the mechanics of being found when your buyers are talking to AI. Everything we publish, newest first.
A deep dive into how B2B legaltech companies are driving AI search visibility thanks to Reddit.
Ben Carter What do B2B marketers need to know about G2.ai, and the role marketplaces like G2 play in the future of AI native buyer journeys.
Alex Price Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies?
Ben Carter A roundup of the top agencies specialising in Generative Engine Optimisation (GEO) and AI search, and what to look for in a GEO partner.
Alex Price The B2B SaaS marketers guide to Generative Engine Optimisation (or AIO, LLMO, AEO). Is SEO dead, and what's the impact for B2B marketers?
Ben Carter How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility?
Tom Batting