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Resources

AI search strategy,
by the people doing it.

GEO, AEO, and the mechanics of being found when your buyers are talking to AI. Everything we publish, newest first.

Insights Research How-to Guides
Product Documentation

Is product documentation a gold mine for AI search optimisation & AI native B2B buyer journeys?

Could technical product information prove valuable in improving AI search optimisation visibility for B2B software companies?

Ben Carter Ben Carter
GEO Agency

Who are the leading GEO agencies for AI Search Optimisation and B2B?

A roundup of the top agencies and consultancies specialising in Generative Engine Optimisation (GEO) and AI search, with a focus on what to look for in a GEO partner in 2026.

Alex Price Alex Price
Guide GEO

Guide: Generative Engine Optimisation for B2B software & SaaS marketers in 2025

The B2B SaaS marketers guide to Generative Engine Optimisation (or AIO, LLMO, AEO). Is SEO dead, and what's the impact for B2B marketers?

Ben Carter Ben Carter
GEO

What types of AI prompts should B2B software companies optimise for?

How should B2B software companies think about mapping AI prompts/searches onto their buyer journeys to optimise for LLM visibility?

Tom Batting Tom Batting